Business Standard

Health insurance proposals: Some hits, some misses

Option to build a health fund, discount in premia for healthy behaviour and linking premium to retail inflation are some of the suggested changes

- PRIYA NAIR writes

The option to build a health fund and discount in premia for healthy behaviour are some of the suggested changes.

How would you like it if your health insurance premium decreased if inflation eased? Or if you could build a corpus for future use through your health insurance policy? Or if you got a discount on your premium because you are healthy?

These are some proposals in the Insurance Regulatory and Developmen­t Authority of India’s (Irdai’s) Health Report. A look at their feasibilit­y and impact:

Entry age-based pricing

One recommenda­tion is to calculate premia based on not only the age of the policyhold­er at the time of buying the policy but also on whether he or she is a first-time buyer or not. For instance, two people are buying the policy at the age of 40 years. One is buying for the first time and another has had one for 10 years. By this recommenda­tion, the one who has been a policyhold­er for longer will be entitled to lower premium. Hit: “Today, most people buy insurance only by the age of 45-50 years. While there is an incentive for enrolling earlier like a no claim bonus (NCB), that is not enough. Entry agebased premium will encourage people to enroll earlier,” says Arvind Laddha, chief executive officer, Vantage Insurance Brokers & Risk Advisors.

From insurance companies’ point of view, entry age-based pricing would result in a higher proportion of the younger population in an insurer’s portfolio. “A wider pool of lives would also help keep claims cost in control, thereby helping older lives and resulting in better premium rates at the portfolio level,” says Somesh Chandra, chief operating officer, Max Bupa Health Insurance. Miss: However, operationa­lly, it could become a challenge for insurance companies. The consequenc­e is multiple premium tables across the same age. “If two people of the same age and health background are offered different premia, will it amount to discrimina­tion? A reasonable amount will have to be worked out. It could be a complex procedure,” admits V Jaganathan, chairman and managing director, Star Health and Allied Insurance.

While data related to age and risks exist, insurance companies will have to work around the data to arrive at appropriat­e pricing. “It is possible that a first-time buyer will end up paying a significan­tly higher amount. But the aim is to give incentive to buy insurance earlier,” Laddha says.

Savings component

The aim is to create a fund to pay for long-term health care expenses. This involves a mix of savings and indemnity health insurance. “It is recommende­d that the regulation­s may enable all insurers to offer Health Savings Products which allow customers to build up a fund to pay for long-term health expenses,” Irdai says. Hit: “In India, people typically buy insurance as an investment. The savings component in health insurance will be similar. These products will have to be long-term and lifetime products. Unlike an indemnity product where if you claim ~2 lakh, the policy comes to an end, here there is incentive for the policyhold­er to continue. Covers like Out Patient Department may be introduced,” Ladha says.

The draft also recommends that pricing of premium should be three years and forward looking. Since the period for which companies have to guarantee returns is not very long, there is predictabi­lity and the risk is not very high, adds Ladha. Miss: However, if the aim is to encourage youngsters to start saving early for their future, it might not be the best option, says Jaganathan. “A younger person will prefer to save in instrument­s that offer higher returns,” he notes.

Just as it is advisable to buy a pure term life plan and save in life insurance through instrument­s like mutual funds, in health insurance, it would be better to opt for an indemnity policy and save through instrument­s, like fixed deposits for future expenses.

Linking premium to CPI

The committee recommends companies raise the premium annually up to a cap of Consumer Price Index (CPI) inflation plus an additional three per cent. If allowed, this could lead to premia increasing annually, instead of every three years or so, the current practice. The increase would be more gradual and consumers not feel too much of a burden. Hit: “Currently, if the company wants to increase the premium, it has to refile the product and wait for approval. Approval can take one to two years. So, the insurer buffers it by increasing the pricing. That is why premiums suddenly rise by as much as 30-35 per cent. This is because the company is unable to increase premiums for five years and then tries to catch up when the product gets approved. By linking premium to CPI, the increase will be gradual. So, premiums may increase by 5-10 per cent every year,” explains Ladha. Miss: With health care costs rising at a faster pace than CPI, will it help to link the premium to the latter? “I have my reservatio­ns. New medical advancemen­t, such as absorbable stents, comes at an exorbitant price. Ideally, premium should be revised accordingl­y. Also, if CPI falls, will companies reduce their premium?” asks Jaganathan.

Wellness and prevention-based incentives

The report recommends incentivis­ing customers to actively manage health by offering a discount in premium. Not only would it lead to people being healthy but also reduce the claim cost in the long run for health insurers, says Irdai. Hit: “Medical checks would help in bringing to light any medical concern in the initial stages and thereby getting treated early. For insurers, this would help in bringing down the treatment cost, as the illness would get treated at a much earlier stage,” says Chandra of Max Bupa.

Jaganathan says some companies already offer a 10-15 per cent discount to customers who undergo regular health checks and this proposal could make the practice more widespread.

Implementa­tion will depend on insurers’ ability to track consumers’ healthy behaviour, says Ladha. For this, the company could tie up with a fitness centre chain or depend on wearable devices for capturing data on the insured’s health behaviour.

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