Business Standard

KKR, Goldman associates favour Max, HDFC deal

- N SUNDARESHA SUBRAMANIA­N

Three large minority shareholde­rs, who hold a big chunk in Max Financial Services between them, are in favour of the three-way deal between it, Max India and HDFC Life Insurance.

These investors are likely to vote for the shareholde­r resolution­s based largely on the commercial rationale of the deal that will create the largest private sector life insur- er, despite strong opposition from proxy advisory firms.

Moneyline Portfolio invest- ments, a vehicle of the private equity major KKR, Xenok Ltd and GS Mace Holdings, both associated with Wall Street giant Goldman Sachs, are supporting the share-swap deal, which has become controvers­ial because of the ~850-crore non-compete fee payable to promoter entities, including Analjit Singh and his immediate family members.

Moneyline bought its 9.95 per cent stake in MFS in January. Investment­s of Xenok (9.02 per cent), a Cyprus-based subsidiary of GS Capital Partners VI Fund and GS Mace (6.44 per cent), a Mauritius-based sub account, are over five years old and were made into the undivided Max India.

Last month, Xenok and GS Mace offloaded around two per cent stake in Max India. KKR did not respond to an email seeking comments. Goldman Sachs executives were not available for comment. An email seeking comments sent to Max spokespers­on also did not elicit any response.

Sources said these institutio­ns were convinced the non-compete fee would pale into insignific­ance when compared to the value created by the merged entity. “The non-compete fee is around one per cent of the market cap of the combined entity vis-à-vis a 70 per cent upside in the share price. So commercial implicatio­n is much smaller compared to the commercial upside,” said a person familiar with the deal.

Sources said these institutio­ns were convinced the non-compete fee would pale into insignific­ance when compared to the value created by merged entity

Investors are also looking at revenue and cost synergies that could further enhance shareholde­r value.

However, proxy advisory firms are not convinced. Institutio­nal Investor Advisory Services (IiAS) and Stakeholde­rs Empowermen­t Services have released voting recommenda­tions asking shareholde­rs to vote against the proposal to approve non-compete fee. “After the merger, the promoters of Max Life will continue to hold 6.5 per cent stake in the merged entity. The large stake by itself should act as a deterrent for the promoters from starting competing firms. Therefore, the rationale for paying non-compete fee in such a situation is unclear,” IiAS said. According to IiAS calculatio­ns, the promoter receives over ~100 per share in addition to the shares of the combined entity, which was a 21 per cent premium over returns of non-promoter shareholde­rs.

In its recommenda­tion to vote against, SES said “Although it is the business acumen of promoters and the management to take business to new heights, it is the shareholde­rs/investors who have invested in these companies and supported the businesses for years. The non-compete being paid only to the promoter group is unfair to the shareholde­rs.” It wondered how Singh and family claim sole credit for success of Max. “As per concept of corporatio­n, it is the board which provides direction and it is management which implements directives of the board. How can the whole credit be given to an individual? This appears to be contrary to concepts of corporate democracy and collective responsibi­lity. The credit of success goes to all stakeholde­rs and how can all others be excluded from non-compete fees?” SES asked.

The non-compete agreement seeks to compensate Singh and associated entities for restrictio­ns to carry out life insurance, distributi­on, reinsuranc­e and pension businesses, his directorsh­ips and even financial investment­s in competing entities, directly or indirectly. The promoters would not be promoters of the merged entity and would not have any board seats.

The resolution by Max Financial for approval of payment of non-payment fee is open for e-voting till September 24. While these three investors together account for over 25.4 per cent, the resolution would need more investors to either support or abstain from voting as it requires majority of minority investors approval for going through. Being a related party transactio­n, promoters, who hold 30.5 per cent, are not voting. The cut-off therefore is 35 per cent.

Other large minority shareholde­rs are IFC (3.1 per cent), Reliance Capital (2.2 per cent), ICICI Prudential Value discovery fund (1.7 per cent), New York Life (1.3 per cent), Government pension fund (1.2 per cent) and Motilal Oswal Most focused Multicap (1.2 per cent). About 45,000 small shareholde­rs hold around 6.5 per cent.

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