Business Standard

KEY TAKEAWAYS

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Smartphone-based wireless applicatio­n protocol SMS/text alerts Unstructur­ed Supplement­ary Service Data (USSD) Unique to GSM; capability built into such phones Allows session-based communicat­ions like top-up, caller tunes downloads Gets a bank customer to access services with a single number valid across all banks Agnostic to telecom operator or type of handset service Banks provide free connectivi­ty unlike SMS service Works on voice connectivi­ty Safer than SMS No applicatio­n to be downloaded Offers balance enquiry, data on past transactio­ns, money transfer Three-stage process

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