Localisation, fresh products, top priority for Volkswagen

German automobile major Volkswagen is working to bring more feature-packed fresh products every year to India while revving up localisation instead of trying to compete in the highly competitive mass market segment. Having learnt lessons in the past decade from its presence in the country, the world's largest automaker has undertaken a course correction and is working to establish itself as the most preferred ‘affordable premium brand’ in India. “We have been here (in India) for 10 years now as a brand but we are still in the learning phase. Some of the assumptions that we took in the early days when we came then with Vento and Polo, they have proved to be not 100 per cent right,” Director for Volkswagen Passenger Cars in India Michael Mayer told PTI.