Business Standard

Uttar Pradesh’s carpet hub waits to cover more ground

- GEETANJALI KRISHNA

Uttar Pradesh Chief Minister Akhilesh Yadav said during electionee­ring that if Prime Minister Narendra Modi were to drive down the Yamuna Expressway, he’d be impressed enough to cast his own vote for the Samajwadi Party. Meanwhile, locals in Mirzapur — a city which bears the dusty, musty air of a mofussil town where the quality of life has deteriorat­ed over the years — joke bleakly that if Yadav were to cycle down a small stretch of the town’s bumpy, broken roads, even he wouldn’t vote for himself! GEETANJALI KRISHNA finds out

It bears the dusty, musty air of a mofussil town where quality of life has deteriorat­ed over the years. Uttar Pradesh (UP) Chief Minister Akhilesh Yadav said during electionee­ring that if Prime Minister (PM) Narendra Modi were to drive down the Yamuna Expressway, he’d be impressed enough to cast his own vote for the Samajwadi Party (SP). Meanwhile, Mirzapur locals joke bleakly that if Yadav were to cycle down a small stretch of the town’s bumpy, broken roads, even he won’t vote for himself! Indeed, with its bad roads, patchy power supply and poor social infrastruc­ture, Mirzapur bears little evidence of being the centre of the hand knotted carpet and dhurry industry, which has 860 exporters with an annual turnover of over ~5,000 crore and employs 1.5 million regular, and one million unorganise­d artisans. In the week before Mirzapur and the adjoining Assembly constituen­cies go to polls on Wednesday in the seventh phase of the UP elections, embittered locals in its crumbling bazaars say perhaps it would be better if they were vidhayak vimukt, MLA-free.

Consider these facts: Last year’s rains have washed away most of Mirzapur’s internal roads, while the National Highway 7 that girds the town, has been broken and under repair for almost one year. The town’s only connection to GT road via Aurai has been broken down and dug up for even longer. A bridge being built by Uttar Pradesh State Bridge Corporatio­n Limited on Bhatauli Ghat that would reduce the time from Varanasi to Mirzapur by half, has been under constructi­on since 2006.

Consequent­ly, many of Mirzapur’s carpet and dhurry businesses are flounderin­g. Siddh Nath Singh, vice-chairman of Carpet Export Promotion Council, reckons that as many as 30 per cent of exporters have either reduced their business, or shut down in the past five years. The need of the hour, he says, is tax breaks and financial support from the Centre and state, and an institute which imparts cutting edge training in different aspects of carpet making. “The industry needs this to become competitiv­e in internatio­nal markets,” he says. The sole voice of the carpet industry in the political arena is Bahujan Samaj Party’s Parvez Khan of Neman Carpets. He proposes to focus on providing housing, potable water, road developmen­t and the developmen­t of the carpet industry — the region’s largest employer. “It’s getting increasing­ly harder for people like me to do business here,” he says. “Things have to change.”

However, as political campaigns reach fever pitch in Mirzapur, other candidates seem oblivious in the carpet industry’s problems. In his well-attended March 3 rally in Mirzapur, the PM promised to waive off farmer loans and develop tourism in the region, but said little about the carpet industry. “He’s concerned about Varanasi’s handloom industry,” says Singh, “what about the carpet industry next door?” Meanwhile, Ratnakar Mishra, the BJP candidate from Mirzapur and a priest at the famous Vindhyacha­l Temple, proposes to develop tourism in a town where hardly any hotels have come up in the last five years; public transport consists of cycle rickshaws and the drive to Varanasi and Allahabad (the nearest air and railheads) is, as already mentioned, backbreaki­ng. Suchismita Maurya, BJP candidate from Majhwan echoes the party’s attempt to woo the rural voter by promising to repair an old canal to reduce the farmers’ dependence on rain-fed agricultur­e.

SP, with its focus on business and developmen­t, also seems off-target in Mirzapur. “If Yadav talks about his government’s achievemen­ts in highway constructi­on here, he’ll be lynched!,” says a panseller who lost business because the dust from the broken road renders his betel leaves inedible. Twenty-nineyear-old Rohit Shukla, SP’s candidate from adjoining Majhwan constituen­cy, says locals perhaps don’t realise that the biggest offender is the National Highway Seven, which has been undergoing painfully slow repairs for the last year over which the state government has little control. Meanwhile, Bhadohi, merely 24 km away, stands out in contrast, showing what political will and good governance can do. The road from Varanasi airport to Bhadohi has been recently re-laid, making it possible to cover the distance of 40-odd km in under one hour. The biggest achievemen­t of the incumbent MLA, Zahid Beg of SP, has been to focus the CM’s interest on Bhadohi. In fact, he’s chosen to address his March 4 campaign here, extolling the efficiency of the recently installed ambulance and police helplines and promising pensions to the rural poor, especially women. Arshad Waziri, a carpet exporter from Bhadohi attests to the Expo Mart that Yadav talks about. “It’s indeed a world class venue to showcase Bhadohi’s carpets to internatio­nal buyers,” he says.

Whether the elephant, lotus or cycle will prevail in UP’s carpet belt will become clear on March 11. For the carpet and dhurry manufactur­ers of Mirzapur, one thing is clear. Without political will and government support, its industry is on a rocky road to oblivion.

 ?? PHOTO: GEETANJALI KRISHNA ?? With bad roads and patchy power supply, Mirzapur bears little evidence of being the centre of UP’s hand-knotted carpet and dhurry industry
PHOTO: GEETANJALI KRISHNA With bad roads and patchy power supply, Mirzapur bears little evidence of being the centre of UP’s hand-knotted carpet and dhurry industry

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