Auto major bets on first-time ‘upgraders’ to boost Tigor sales

Tata Motors is betting big on the first-time upgraders owning small hatchback cars to drive sales of its newly-launched compact sedan 'Style Back' Tata Tigor in the passenger vehicle segment.

“First time upgraders looking for functional and style aspects and upgrade from small hatches will go for Tata Tigor. We are targeting the 66 per cent of people in India as the statistics say, who will have a replacement or an additional car,” said S N Barman, vice president (sales), passenger vehicle business unit, Tata Motors. Tigor is the third vehicle based on IMPACT Design Philosophy after Tiago and Hexa.

The Tigor is available in both petrol and diesel variants - Revotron 1.2L (petrol engine) and Revotorq 1.05L (diesel engine), with class-leading driving dynamics.

Available in eight variants XE 1.2 P, XT 1.2 P, XZ 1.2 P, XZ (O) 1.2 P, XE 1.05 D, XT 1.05 D, X Z 1.05 D and XZ (O) 1.05 D, it is also available in six colour options — copper dazzle , espresso brown, pearlescent white, platinum silver, striker blue and berry red. Tigor comes with a standard warranty of two years or 75,000km (whichever is earlier) with an option to further extend.

The company official said the waiting period for this model is one month.

“We expect a good response from the customers. Based on the customer's booking, we can manage the customers roughly for two months,” he added. Barman rejected any plans on exports of Tata Tigor.

“The price of the Tata Tigor is compelling and aggressive. It is priced lower than a stylish hatch. We would be looking the customers from both hatchback and sedan sides,” he added. The company has trained around 6,000 sales consultants to cater its new generation products like Tiago, Hexa and now the Tigor, across 650 sales outlets and more than 500 service touch points. Tata Motors plans to add 200 sales touch points in FY 17-18.

The prices starts at ~5.10 lakh for the Revotron 1.2L (petrol) variant and ~6.03 lakh, for the Revotorq 1.05L (diesel) variant (ex-showroom Bhubaneswar).