Snapchat backlash hits snapdeal

In a case of mistaken identity, many people downgraded and uninstalled the mobile application of e-commerce platform Snapdeal instead of social networking app Snapchat, to mark their protest against certain unverified comments of Snapchat’s chief executive about the Indian market.

Social media was on Sunday abuzz with criticism against Snapchat CEO Evan Spiegel after a report quoted one of the company’s former employees as saying that Evan told him that the “app is only for rich people” and that he (CEO) was not interested in expanding the business to “poor countries” like India and Spain.

Snapchat has rubbished the allegations.

However, soon after the controversy erupted, #BoycottSnapchat became one of the top trending topics on Twitter, with over 69,000 tweets.

People began to uninstall the app and give it poor ratings and reviews on various app stores. “Dear CEO of Snapchat...why don't you come to India and check out Indians’ phones,” wrote a user in review of Snapchat's app.