Efficient supply chains key to growth
A business model that focuses on benefiting farmers — connects them directly to customers like hotel, restaurants and reduces wastage — is indeed a good proposition. Given the fact farmers have been at the receiving end for many decades, Indian economy needs many such models to evolve and scale with good foundation. Scaling is indeed tough but it is a challenge to relish, as there is significant growing support from public and private stakeholders. The other challenge will be to work on a sustainable business model wherein efficient supply chain management and stemming losses along the chain will play a crucial part. The Indian economy is at a cusp where such efficient supply chains can add significantly to growth of gross domestic product and it is highly imperative that NinjaCart gets it right. Indian farming landscape is dotted with small land hold farmers and we need to bring all available resources of using technology smartly for the benefit of the farming community.