Business Standard

Apple hires top Google satellite executives for new hardware team

- MARK GURMAN & MARK BERGEN 22 April

After revolution­ising phones, Apple is testing self-driving cars and exploring augmented reality. Recent hires suggest the company is now also looking to the skies.

The iPhone maker has recruited a pair of top Google satellite executives for a new hardware team, according to people familiar with the matter. John Fenwick, who led Google’s spacecraft operations, and Michael Trela, head of satellite engineerin­g, left Alphabet’s Google for Apple in recent weeks, the people said. They report to Greg Duffy, cofounder of camera maker Dropcam, who joined Apple earlier this year, the people said. They asked not to be identified talking about Apple’s private plans. An Apple spokeswoma­n declined to comment, as did Google. Fenwick, Trela and Duffy didn’t respond to requests for comment.

With the recruits, Apple is bringing into its ranks two experts in the demanding, expensive field of satellite design and operation. At the moment, these endeavours typically fall into two fields: satellites for collecting images and those for communicat­ions.

In a regulatory filing last year, Boeing detailed a plan to provide broadband access through more than 1,000 satellites in low-earth orbit. The aerospace company has talked with Apple about the technology company being an investorpa­rtner in the project, a person familiar with the situation said. It’s unclear if those talks will result in a deal.

At the annual Satellite 2017 conference in Washington DC last month, industry insiders said Boeing’s project was being funded by Apple, Tim Farrar, a satellite and telecom consultant at TMF Associates, wrote in a recent blog. A Boeing spokesman declined to comment. BLOOMBERG

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