APPLE IS WORKING ON A DEDICATED CHIP TO POWER AI ON DEVICES

Apple got an early start in artificial intelligence software with the 2011 introduction of Siri, a tool that lets users operate their smartphones with voice commands.

Now the electronics giant is bringing artificial intelligence to chips.

Apple is working on a processor devoted specifically to AI-related tasks, according to a person familiar with the matter. The chip, known internally as the Apple Neural Engine, would improve the way the company’s devices handle tasks that would otherwise require human intelligence — such as facial recognition and speech recognition, said the person, who requested anonymity discussing a product that hasn’t been made public. Apple declined to comment.

Engineers at Apple are racing to catch their peers at Amazon.com and Alphabet in the booming field of artificial intelligence. While Siri gave Apple an early advantage in voice-recognition, competitors have since been more aggressive in deploying AI across their product lines, including Amazon’s Echo and Google’s Home digital assistants. An AIenabled processor would help Cupertino, California-based Apple integrate more advanced capabilities into devices, particularly cars that drive themselves and gadgets that run augmented reality, the technology that superimposes graphics and other information onto a person’s view of the world.

“Two of the areas that Apple is betting its future on require AI,” said Gene Munster, former Apple analyst and co-founder of venture capital firm Loup Ventures. “At the core of augmented reality and self-driving cars is artificial intelligence.” Improved performance Apple devices currently handle complex artificial intelligence processes with two different chips: the main processor and the graphics chip. The new chip would let Apple offload those tasks onto a dedicated module designed specifically for demanding artificial intelligence processing, allowing Apple to improve battery performance.

Should Apple bring the chip out of testing and development, it would follow other semiconductor makers that have already introduced dedicated AI chips. Qualcomm’s latest Snapdragon chip for smartphones has a module for handling artificial intelligence tasks, while Google announced its first chip, called the Tensor Processing Unit (TPU), in 2016. That chip worked in Google’s data centres to power search results and image-recognition. At its I/O conference this year, Google announced a new version that will be available to clients of its cloud business. Nvidia also sells a similar chip to cloud customers.

The Apple AI chip is designed to make significant improvements to Apple’s hardware over time, and the company plans to eventually integrate the chip into many of its devices, including the iPhone and iPad, according to the person with knowledge of the matter. Apple has tested prototypes of future iPhones with the chip, the person said, adding that it’s unclear if the component will be ready this year.

Should Apple bring the chip out of testing, it would follow other semiconductor makers that have already introduced dedicated AI chips