90% of bikes to be made from knocked-down units: Triumph
Britain-based Triumph Motorcycles is planning to increase the Completely Knocked Down (CKD) assembly of its products in India to 90 per cent of its portfolio this financial year, from the current 25 per cent. And, set a target of doubling its sales by 2022.
After launching the Street Triple S, a new 765cc vehicle, Vimal Sumbly, managing director of Triumph Motorcycles India, said their sale proposition for users was reliability, safety, technology and pricing. “We want to give the best of technology at affordable cost, which is key for success in the Indian market. To be affordable in making products locally is key,” he said.
The brand was launched in 2013 in India. The Street Triple S is priced at R8.5 lakh (exshowroom Delhi). A 100cc vehicle would cost around R60,000 Competitors in its segment include the Kawasaki Z900 and Ducati's Monster 797, priced at around R10 lakh.
“We could be be price-competitive because our vehicles will be CKD,” said Sumbly. The CKD assembly facility is at Manesar, Haryana. “This year is going to be exciting for us when it comes to new launches and expanding the market,” said Sumbly.