BRAND BATTLES

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In 2012,

Reebok India, owned by Germany’s Adidas, accused two former top executives of fraud, saying that they had led the company to lose ~870 crore. Adidas shut down nearly one-third of its stores in India in the months following the dispute

In 2013,

the Sunburn music festival promoters Nikhil Chinappa and Percept disagreed over the ownership of the brand and acrimoniously parted ways

In 2015,

the Vadilal ice-cream brand was caught in a family fight, as several members accused each other of fraud. The fight was largely kept out of the public domain, although many believe that it has hit the brand’s expansion plans