Business Standard

Bansals back in game at Flipkart with Son’s help

- ALNOOR PEERMOHAME­D Bengaluru, 10 August

After raising $2.5 billion from Soft Bank’ s Mas a yoshi Son and his Vision Fund, Sac hi nB ans al and Binny Bans al are back in the driving seat at Flip kart, the company they founded overadecad­eago.

The investment will make Son, through his Vision Fund, one among the largest shareholde­rs in Flip kart and will lower the strength of Tiger Globalon its board. Around$1.5 billion in the latest deal is being used to purchase shares from existing investors, largely from Tiger. The move could se ether oleofKa ly an Krishna mu rt hy, a former director at Tiger and the current CEO of Flip kart, beingdilut­ed.

Krishna mu rt hy was brought in by Tiger' s Lee Fix el to help Flip kart fight off an aggressive Amazon. He played a role in getting long-term investors such as Ten cent and Vision Fund, while giving a partial exit for Tiger in its biggest investment

inIndia.“Kalyan was definitely Tiger’ s man and the founders had been side lined. It’snot assured that Soft Bank will have trust in him despite him being a good performer ,” said a person close to the developmen­t at Flip kart .“The founders have and are definitely looking at making a come back .” Ever since discussion­s of SoftBank picking a stake in Flipkart, through its failed merger of Snapdeal, began six months ago, the co-founders have been making their presence felt. In the release announcing the Vision Fund’s investment in Flipkart, Krishnamur­thy’s voice was all but missing. Sac hint urned vocal on his contributi­on to building Flip kart’ s in house brand for the masses—Billion, which is targeted at bringing first-time customers onto its platform. Binny’ s role in running the company’ s logisticsu­nit, eKart, wasrenewed­after the exit of Nit in Seth. Moreover, both founders have strong follow er base in thecompany, whocritici­ze Krishna mu rt hy for putting innovation on the back burner. While Krishna mu rt hy’ s position at Flip kart is unsure, hisrolein reviving the company can not be questioned. Right from the 2016 festive season sale— when he brokered few but crucial partnershi­ps with brands and rallied prominent sellers to offer discounts— heensured Flip kart not only stayed ahead of its rival Amazon butthrived. Inthemonth­sthat followed, Krishnamur­thy has been instrument­al in helping Flip kart shed bulk. Taking a more sales-first approach, itcanbesai­d that he has executed his taskperfec­tly— getting Flip kart fit enough for long-term investors such as Soft Bank to take an interest and give Tiger anexit.

 ??  ?? Sachin Bansal ( left) and Binny Bansal
Sachin Bansal ( left) and Binny Bansal

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