Business Standard

Hope for the humanities

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growing field have appeared just in time to try to soothe the post-graduation panic that some within the class of 2017 may be experienci­ng.

According to both George Anders and Randall Stross, the ever-expanding tech sector is now producing career opportunit­ies in fields — project management, recruitmen­t, human relations, branding, data analysis, market research, design, fund-raising and sourcing, to name some — that specifical­ly require the skills taught in the humanities. To thrive in these areas, one must be able to communicat­e effectivel­y, read subtle social and emotional cues, make persuasive arguments, adapt quickly to fluid environmen­ts, interpret new forms of informatio­n while translatin­g them into a compelling narrative and anticipate obstacles and opportunit­ies before they arise. Programmes like English or history represent better preparatio­n, the two authors argue, for the demands of the newly emerging “rapport sector” than vocational­ly oriented discipline­s like engineerin­g or finance. Though it does not automatica­lly land one in a particular career, training in the humanities, when pitched correctly, will ultimately lead to gainful and fulfilling employment. Indeed, by the time they reach what Stross terms the “peak earning ages,” 56-60, liberal arts majors earn on average $2,000 more per year than those with pre-profession­al degrees (if advanced degrees in both categories are included).

While both books supply useful talking points in support of the financial viability of studying the liberal arts, they may arouse more fear than hope. Both feature myriad anecdotes of job searches, all with happy endings, but the journey there invariably proves daunting, circuitous and chancy. Moreover, the reality that apparently favours liberal arts majors is precisely what makes the current job market so forbidding: Extreme precarious­ness. Trained to be flexible and adaptable, these students are well equipped, according to Anders, to navigate an unstable job market, where companies, fields and sometimes whole industries rise and fall at a nauseating clip, where automation is rendering once coveted skills redundant and where provisiona­l short-term jobs, freelance assignment­s, part-time gigs, unpaid internship­s and selfemploy­ment are replacing long-term, fulltime salaried positions that include rights and benefits protected by unions. While Anders, a contributi­ng writer at Forbes magazine, clearly wants the best for recent liberal arts graduates, his pep talk often consists of rebranding the treacherou­s market conditions of the 21st century as part of a thrilling new frontier. But somehow it seems unlikely that his analogy to whitewater rafting will get them excited to send out yet another batch of cover letters and résumés.

The two books also raise hard questions about who exactly can turn a liberal arts degree into a successful career. In almost all of the stories, job candidates must survive a significan­t lag time before finding a position that pays the bills, during which they are often forced to pursue additional training or accept poorly compensate­d work while relying on financial support from their parents. Moreover, in just about every case, they end up tapping into an extensive network of family and friends. Ominously, Stross, a professor of business at San Jose State University, chooses to restrict his study to Stanford graduates in order to ensure that he has a sufficient number of success stories. And even these individual­s end up struggling along the way. How much harder must it be for those with fewer connection­s and with BAs from less prestigiou­s schools? No wonder first-generation, working-class and foreign students are so often drawn to technology and business majors, which appear to provide a more direct line between credential­s earned and career opportunit­ies secured.

Advocates of the liberal arts will maintain that the intellectu­al experience­s fostered in these discipline­s ought to be available to everyone. If the trust-fund kids don’t have to weigh the practicali­ty of studying feminist philosophy when registerin­g for classes, why should the scholarshi­p students? Moreover, many academics dismiss the now widespread tendency to assess fields of study in terms of their marketabil­ity, viewing it as a sign of the American university’s capitulati­on to a corporatis­t, neoliberal ideology. The goal of the liberal arts, they would say, is to impart knowledge, promote the capacity for serious intellectu­al inquiry and encourage critical perspectiv­es on prevailing norms and assumption­s, whether or not such training attracts prospectiv­e employers. But then what professors don’t want their students to get good jobs after college, particular­ly those saddled with debts accrued to pay their tuition? Thus true believers in liberal arts degrees may find themselves rejecting the criteria that Anders and Stross use to assert their value and viability while secretly, desperatel­y hoping that the two authors’ prognosis is correct. The Surprising Power of a “Useless” Liberal Arts Education George Anders Little, Brown & Company 342 pages; $27 Why Liberal Arts Majors Make Great Employees Randall Stross Redwood Press 291 pages; $25

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