Business Standard

Where are the advertiser­s?


Till about a few years ago, Ganapati pandals in Mumbai would sport large advertisem­ents placed by real estate and chewing tobacco companies. Not any more. With recession hitting the real estate sector and all tobacco advertisin­g under a ban, Ganapati pandals have very few ads from such advertiser­s. Indeed, this year’s Ganapati pandals seem to have attracted fewer advertiser­s; wireless telephone companies seem to be the only ones out to woo consumers. A large number of slots have found no takers. Don’t be surprised if you find organisers praying to the gods for a change of mood before next year’s festival season.

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