THE BROADCAST SAGA

The company is banking on

a 10-12 per cent annual increase in its advertising and subscription revenues from television broadcasting

STAR India estimates the time

spent by viewers of IPL matches on digital platforms will double within a year and grow sharply because of a staggering fall in data tariffs

Accordingto a Ficci-KPMG report,

digital advertising is expected togo up to ~29,000 cr in 2021, constituting over 27% of total advertising revenues