Engaged generation

New research by the Hay Group division of Korn Ferry shows that members of the generation often maligned as being difficult to please are actually among their employers’ most enthusiastic supporters. The analysis of employee engagement surveys from 350 companies and 6.8 million workers shows that 73 per cent of millennials would recommend their organisations to others as good places to work, compared to 70 per cent of the overall workforce. “By 2025, estimates are that millennials will make up 75 per cent of the workforce, and as such they are a true force,” said Mark Royal, senior principal, Korn Ferry Hay Group. “They are a highly educated and a technically savvy generation, and employers should take care in helping develop them into the next generation of leaders.” The research showed that millennials are more positive about advancement opportunities — 54 per cent favourable, compared to 46 per cent of the overall workforce.