Business Standard

Black Friday, Thanksgivi­ng online sales climb to record high


Black Friday and Thanksgivi­ng online sales in the United States surged to record highs as shoppers bagged deep discounts and bought more on their mobile devices, heralding a promising start to the key holiday season, according to retail analytics firms. US retailers raked in a record $7.9 billion in online sales on Black Friday and Thanksgivi­ng, up 17.9 per cent from a year ago, according to Adobe Analytics, which measures transactio­ns at the largest 100 US web retailers, on Saturday. Adobe said Cyber Monday is expected to drive $6.6 billion in internet sales, which would make it the largest US online shopping day in history. In the run-up to the holiday weekend, traditiona­l retailers invested heavily in improving their websites and bulking up delivery options, preempting a decline in visits to brick-and-mortar stores. Several chains tightened store inventorie­s as well, to ward off any postholida­y liquidatio­n that would weigh on profits.

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