Business Standard

Bottling arm of Coca- Cola India eyes $2.5-bn sales


Hindustan Coca- Cola Beverages (HCCB), the bottling unit of Coca- Cola India, on Monday said it was aiming a turnover of $2.5 billion (~16,250 crore) by 2020.

The company, which currently has a top line of around ~8,500 crore, has 19 bottling plants servicing two million retail outlets across 25 states in India.

The company said it was strengthen­ing its sales and supply- chain functions, manufactur­ing a wider range of beverages from premium to value, and merging the existing alternate beverages division into mainstream distributi­on to achieve its new turnover target.

HCCB, led by its first woman CEO, Christina Ruggiero, also said it was setting up a premium beverages division to service requiremen­ts around niche drinks. It would add one million new outlets to its total retail reach by 2020, the company added.

“It was very clear from our research, conversati­ons and market data that we are not structured in a way that allows us to fully leverage our scale and market capabiliti­es,” Ruggiero said. “Changes of this nature take time to seep in but our associates are committed to ensuring that HCCB is a key fixture in India’s consumer landscape,” she said.

HCCB had relocated its corporate headquarte­rs to Bengaluru from Gurgaon in June to better focus on its business, 40 per cent of which is located in the south.

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