Business Standard

Xiaomi topples Samsung in smartphone war

- ARNAB DUTTA

Chinese mobile handset major Xiaomi has replaced Samsung at top position in the country’s urban market. The company has managed to garner a higher market share in the top 50 cities during the September quarter. Samsung, which had been dominating the space for over four years, lost out to Xiaomi as it held 24.1 per cent of the urban market, compared to Xiaomi’s 26.5 per cent, IDC said.

Chinese mobile handset major Xiaomi has replaced Samsung at the top position in the country’s urban market. The Beijing-headquarte­red company, which entered India three years ago, has managed to garner a higher market share in the top 50 cities during the September quarter.

Samsung, which had been dominating the space for over four years, lost out to Xiaomi as it held 24.1 per cent of the urban market, compared with Xiaomi’s 26.5 per cent, IDC said.

Xiaomi’s rise was under way for a while but the latest feat became possible after it posted an astounding 120 per cent rise in sales during the September quarter. Samsung, on the other hand, posted 15 per cent quarterly growth. Lenovo (10.3 per cent) held on to its position at the third spot. Oppo (5.2 per cent) and Vivo (5.1 per cent) saw their positions change as they replaced one another.

Xiaomi’s rising market share in the top 50 cities bears significan­ce as together they comprise close to half the smartphone market in the country. Delhi and Mumbai contribute one-fourth of the sales in the top 50 cities. Bhopal, Gurgaon and Jaipur have emerged as the fastest growing markets, each of them growing at over 40 per cent over the previous quarter.

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