Electrification of India presents a big opportunity for us to build hybrid solutions for consumers, BEN STORYtells Sangeeta Tanwar

Global strategic marketing director, Rolls Royce You just said, digitisation is a priority for your company? What sort of opportunity does it throw up? By embracing digital, we hope to become a more nimble and agile organisation. What is interesting is the way we are looking at the whole digitisation process. Our objective is to identify a particular issue, remove constraints from our processes and systems. At the same time, digitisation is also about identifying new opportunities. We look around to spot an issue and then go on to organise and form a cell (a small team of experts) and then adopt a 90-day strategy to fix the issue. It is akin to running a sprint. We believe in proving things fast, failing things fast. We do not work in silos rather we believe in moving ahead as a team.. Could you give us an example? Let’s take diesel engines that we make. We have thousand-odd engines out in the market. Our engines are made to last decades. However, all these years we did not think much about the after-market services for our engines. Now we are much more active on managing the after-market for diesel engines. But the question is how do you actually find out where all the engines are? Thanks to digitisation, we have been able to get the serial number of our diesel engines, we know the exact location and the working condition of our engines. Similarly, to provide better customer support services, we have moved from a paper-based system to a digital system. We have connected all our customers on a single digital platform. Leveraging the digital platform, we have been able to include more functionality and applications for customers.

As countries and markets move to a low-carbon economy, we are tapping into new opportunities

You have said that you have a huge play in the diesel engine market. Markets globally are moving to cleaner energy