WAR OF WORDS

ROYAL ENFIELD’S SALES ARE EQUIVALENT TO THE GLOBAL SALES OF HARLEY-DAVIDSON, KTM, BMW, TRIUMPH, AND DUCATI, COMBINED. LET THAT SINK IN FOR A SECOND Siddhartha Lal, CEO, Eicher Motors

BY MEASURING SOLELY ON THE BASIS OF VOLUMES AT THE EXCLUSION OF PRICING POWER, IT WOULD SEEM THAT MARUTI SUZUKI IS ABOVE AND BEYOND BRANDS LIKE MERCEDES, BMW, AUDI, AND PORSCHE PUT TOGETHER Rajiv Bajaj, MD, BajajAuto