Business Standard

Price hikes won’t lead to gains for cement firms

The increase after six months of decline should only help neutralise cost pressures

- UJJVAL JAUHARI

All-India average prices are up 0.4% month-on-month in November, mainly owing to price recovery in the northern and southern markets

The recent increase in cement prices, at best, provides some relief and is unlikely to drive profitabil­ity of cement companies, given muted demand and cost pressures.

Domestic cement demand has remained absent for the most part of FY18 so far. While the first half of FY18 bore the impact of goods and services tax (GST)-related adjustment­s, sand mining issues, labour shortages in some states and implementa­tion of the Real Estate Regulatory Authority (RERA) Bill slowing down constructi­on activities, led to lower-than- expected demand. With all this, ICRA now expects a rebound in cement demand only from the March 2018 quarter, against the earlier expectatio­n of the December quarter. Consequent­ly, it pegs cement demand to register one per cent growth for FY18.

Although all-India cement prices increased in December after declining for six straight months, according to analysts’ data, it was led by price hikes in the north to counter rising costs due to the ban on petcoke usage. All-India average prices are up 0.4 per cent (or by ~1-2/bag) monthon-month in November, mainly owing to price recovery in the northern and southern markets, to the extent of two per cent (month-on-month), suggests data from Reliance Securities. Prices in the west, however, are down by 1.7 per cent month- onmonth, while those in the eastern and central regions remain flat. Binod Modi at Reliance Securities said though demand witnessed a rebound in November after festivitie­s, the momentum is yet to pick up convincing­ly, as persistent sand crisis and slowdown in real estate activities after RERA remain major headwinds.

Overall, cement prices are down by ~16 per bag sequential­ly in the December quarter till date (according to Kotak Institutio­nal Equities), especially due to weak trends in the southern region. FY18 started on a good note with sharp price increases seen across regions, but thereafter, subdued demand and oneoff disruption­s (such as the GST) have led to a sharp price correction since May, Kotak Institutio­nal Equities said.

The subdued realisatio­ns aren’t good news, given the rising fuel and logistic costs for cement manufactur­ers. Not surprising that the share prices of all cement majors, including UltraTech, ACC, Ambuja Cements and Shree Cement, are down 6-11 per cent since October-end.

Moving forward, though hopes remain alive on demand push coming from infrastruc­ture and housing segments, analysts are sceptical on the near-term outlook. Modi at Reliance Securities said while he expects cement prices to be hiked meaningful­ly from next month onwards, the companies’ endeavour to push more volumes may restrict price recovery. He added that all-India average cement price was still flat year-to-date (YTD) in FY18, which was mainly supported by the western (up 5.6 per cent YTD) and eastern (up 1.8 per cent YTD) regions. He believed (further) price increases were crucial for cement companies in the wake of spiralling cost pressures. Kotak Institutio­nal Equities also expects FY18 to be another year of pressure on earnings as rising costs present another headwind in a weak environmen­t.

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