Myntra, Jabong claim to be India’s largest sportswear retailers

Flipkart-owned online fashion portal Myntra says it, along with subsidiary Jabong, has become India’s largest multi-brand sportswear retailers as the country lacks large offline players in this space.

The company claims that it controls over 40 per cent of the online sportswear market in the country, with both Myntra and Jabong generating a combined gross merchandise value of roughly ~1,250 crore. The sportswear category drives 35 per cent of Myntra’s own revenues, making it one of the most important categories for the online retailer.

“From the consumers’ point of view, if they want to buy a decent pair of running or basketball shoes, apart from walking into brand outlets, the only destination for them is Myntra and Jabong. There is no other organised multi-brand offline retailer for sportswear,” said Puspen Maity, vice-president and business head, sports, footwear and accessories at Myntra.

Maity said online retail had leapfrogged offline market in India’s organised sportswear segment. While the online market represents 10 per cent of the overall ~32,000crore sportswear market in India, the share is expected to grow significantly.

Myntra and Jabong, the two companies expect the sportswear market to become a $500-million (approx ~3,200 crore) category in the next three years, representing a two and a half times growth in sales.