Business Standard

Time to travel


New Year is celebrated with friends and family in India, New Year celebratio­ns include a lot more travel plans and spending time outdoors with loved ones, as compared to Diwali, says a study by market research and data analysis firm Velocity MR. The study was conducted to understand celebratio­n patterns, consumer behaviour and other influencin­g factors impacting a diverse Indian population. The study shows that unlike Diwali, the purchase of electronic items during New Year is also much higher with 52 per cent people pampering themselves with their favourite electronic goods. “The excitement of the upcoming year also brings with it introspect­ion coupled with resolution­s. People tend to splurge on themselves during this time, as opposed to the gifting trend observed during Diwali,” adds Jasal Shah, MD and CEO of Velocity MR.

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