Time to travel

Business Standard - - STRATEGY -

New Year is cel­e­brated with friends and fam­ily in In­dia, New Year cel­e­bra­tions in­clude a lot more travel plans and spend­ing time out­doors with loved ones, as com­pared to Di­wali, says a study by mar­ket re­search and data anal­y­sis firm Ve­loc­ity MR. The study was con­ducted to un­der­stand cel­e­bra­tion pat­terns, con­sumer be­hav­iour and other in­flu­enc­ing fac­tors im­pact­ing a di­verse In­dian pop­u­la­tion. The study shows that un­like Di­wali, the pur­chase of elec­tronic items dur­ing New Year is also much higher with 52 per cent peo­ple pam­per­ing them­selves with their favourite elec­tronic goods. “The ex­cite­ment of the up­com­ing year also brings with it in­tro­spec­tion cou­pled with res­o­lu­tions. Peo­ple tend to splurge on them­selves dur­ing this time, as op­posed to the gift­ing trend ob­served dur­ing Di­wali,” adds Jasal Shah, MD and CEO of Ve­loc­ity MR.

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