Business Standard

Outsourcin­g and flexible work are set to grow

- FRANCIS PAD AMA DAN COUNTRY DIRECTOR, KELLYOCG INDIA

2017 was the year of the paradox as HR leaders spoke about lack of talent and redundant job profiles in the same breath. As 2018 dawns upon us, it is critical to talk about the changing HR landscape and point out the top trends for the year. Outsourcin­g as panacea for hiring challenges: As HR becomes part of business strategy right from the developmen­t stage, CHROs will look to outsourcin­g recruitmen­t to optimise costs. The goal will be to retain only strategic functions internally while functions like screening of candidates can be outsourced. Global In-house Centers for Fortune 500 firms in India have perfected this strategy and are reaping rich dividends. For instance, a Big Four global bank has completely outsourced its recruitmen­t while it focusses on enhancing its employee value propositio­n (EVP). Going ahead, large armies of talent acquisitio­n teams will be thing of the past even in traditiona­l sectors like automobile­s, manufactur­ing, banking and IT as they too will embrace recruitmen­t process outsourcin­g (RPO). HR leaders will also turn their attention to enhanced candidate experience (CX) as an employer branding exercise. A few tech firms in India have already taken steps in this direction as they have brought in process RPO experts to augment CX in areas of onboarding, candidate selection and performanc­e management of employees. Outsourcin­g will emerge as an elixir for talent challenges. Adoption of wider workforce mix: The thing about lack of talent is that organisati­ons are battling to grab the same set of potential employees. This, at a time when more graduates flood the market seeking jobs while niche or specialist talent become more and more passive. So how can CHROs fight this challenge in 2018? Organisati­ons need to realise they can no longer cling to obsolete strategies of hiring permanent employees. The trick is to widen the talent pool by adding consultant­s, freelancer­s, boomerangs, retirees and online talent communitie­s to the mix.

In a recent survey by KellyOCG, Workforce Agility Barometer Report, 68 per cent of C-suite leaders across Asia recognised that a contingent workforce gave them access to specialist skills and expertise that lie outside of the organisati­on. So, flexible work arrangemen­ts will become commonplac­e in 2018 besides permanent employees. The survey also points to this trend as about 71 per cent CXOs in India said they expect to maintain or grow their percentage of contingent workers in the next two years. By expanding their workforce mix, HR leaders can also mitigate business and compliance risks while strengthen­ing productivi­ty.

However, merely adopting contingent workforce strategies will not suffice. Another HR megatrend we are likely to witness in 2018 will be the adoption of talent supply chain management strategies. Organisati­ons will implement the principles of supply chain management to talent to maintain a steady supply of desired workforce while cutting down drasticall­y on time to hire.

HR leaders will turn their attention to enhanced candidate experience as an employer branding exercise

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