Business Standard

FUJI BUYS XEROX, END OF AN AMERICAN ICON

- JEFF SUTHERLAND & LISA DU BLOOMBERG

Fujifilm Holdings is buying control of Xerox in a deal that creates an $18 billion company and marks the end of the independen­ce of the iconic American corporate giant.

Xerox, which has a market value of $8.3 billion, will first merge with a joint venture the company operates with Fujifilm in Asia, according to a statement Wednesday. Current Xerox shareholde­rs will receive a cash dividend of $9.80 per share. In a complex transactio­n, Tokyo-based Fujifilm will ultimately end up owning 50.1 per cent of the combined entity, which expands the joint venture to encompass all of Xerox’s operations.

The deal will make for a more global company, according to Simon Chan, an analyst at Bloomberg Intelligen­ce. “In the past, Fuji Xerox only operated in the Asia-Pacific region, and Xerox targets the Americas and Europe,” Chan said. “With the combined company, they can share cost on research, product developmen­t and potentiall­y manufactur­ing capacity as well.”

The deal marks the end of independen­ce for a US company whose roots trace back to the start of the 20th century. While Xerox became famous for its hardware, it has fallen on hard times as Canon and Asian competitor­s eroded its dominance while email and other forms of electronic communicat­ions took over. The new company will accelerate revenue growth through its global reach and pursue developmen­ts in inkjet, imaging and artificial intelligen­ce, it said.

The joint venture will cut 10,000 jobs in Asia as part of the restructur­ing as the Japanese company struggles with an “increasing­ly severe” market environmen­t, Fujifilm said Wednesday.

The new combined company, Fuji Xerox, will trade on the New York Stock Exchange and have dual headquarte­rs in Norwalk, Connecticu­t, and Tokyo. Jeff Jacobson, chief executive officer of Xerox who has come under criticism from activist investor Carl Icahn, will become CEO of the combined company. “The proposed combinatio­n has compelling industrial logic and will unlock significan­t growth and productivi­ty opportunit­ies for the combined company, while delivering substantia­l value to Xerox shareholde­rs,” Jacobson said in the statement.

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