Business Standard

Protect privacy

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I refer to “Firms brace for Europe’s new rules” (January 30). Tech giants and some others positioned themselves as catalysts for a better world. But their systems and tools have also been used to undermine privacy and thus the basic right of the citizens in a democracy. Essentiall­y, the search engine giants create a personalit­y profile based on what we have been up to — and use this to send specific adverts. The informatio­n so gathered is used forever. Given that personal data constitute­s the lifeline of government­s and internet companies such as Google and Facebook tech companies and intelligen­ce agencies are, in a way, in the same business — surveillan­ce. Oddly enough, government­s and tech companies provide the same kind of justificat­ion for what they do: that their surveillan­ce is both necessary for national security in the case of government­s and for economic viability in the case of corporatio­ns. This is the scary part; in fact, the European Court of Justice recently decided that EU citizens had the “right to be forgotten” and that search giants would have to comply if they wanted to continue to do business in Europe. The tech giants may not have set out to acquire political power, but they have, by coincidenc­e, acquired the ability to shape our politics and our lives. As Thomas Jefferson, the principal author of the Declaratio­n of Independen­ce of USA, had said, “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their creator with certain unalienabl­e rights that among these are life, liberty and the pursuit of happiness.” Europe has taken the first step to protect and safeguard the privacy of its citizens. It is time India too thought along similar lines.

H N Ramakrishn­a Bengaluru

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