Business Standard

Google is trying too hard for a diverse culture

- DAISUKE WAKABAYASH­I 10 March

In 2014, Google became one of the first technology companies to release a race and gender breakdown of its work force. It revealed — to no one’s surprise — that its staff was largely white or Asian and decidedly male.

The company explained that it disclosed the figures, in part, because it wanted to be held accountabl­e publicly for not looking “the way we wanted to.”

Since then, Google has made modest progress in its plan to create a more diverse work force, with the percentage of women at the company ticking up a bit. But a spate of recent incidents and lawsuits highlight the challenges the company has faced as it has been dragged into a national discussion regarding politics, race and gender in the workplace.

Google is being sued by former employees for going too far with its diversity effort. It is also being sued for not going far enough.

“My impression is that Google is not sure what to do,” said Michelle Miller, a co-executive director at Coworker.org, a workers’ rights organizati­on that has been working with some Google employees. “It prevents the ability of a company to function when one group of workers is obstinatel­y focused on defeating their co-workers with whatever it takes.”

The division within Google spilled into the open last year when James Damore, a software engineer, wrote a memo critical of its diversity programs. He argued that biological difference­s and not a lack of opportunit­y explained the shortage of women in leadership and technical positions.

Google fired Damore. He filed a lawsuit in January with another former employee, claiming that the company discrimina­tes against white men with conservati­ve views. In a separate lawsuit, a former recruiter for YouTube sued Google because, he said, he was fired for resisting a mandate to hire only diverse — female or black and Latino — candidates.

Google’s handling of the issue was also upsetting to Damore’s critics. In another lawsuit filed last month, a former Google employee said he was fired because he was too outspoken in advocating diversity and for spending too much time on “social activism.”

 ??  ?? Google has made modest progress in its plan to create a more diverse work force, with the percentage of women at the company ticking up a bit
Google has made modest progress in its plan to create a more diverse work force, with the percentage of women at the company ticking up a bit

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