Business Standard

Trump tariffs: Allies jostle for exemptions

- JACK EWING ANDREEA PAPUC 10 March BLOOMBERG SPENCER SOPER & JENNIFER SURANE 10 March BLOOMBERG

South Korea made an impassione­d appeal to the American secretary of defence and national security adviser, reminding them of its role trying to defang North Korea. Europe pointed out that it was, in fact, a longstandi­ng US military ally.

But it was Australia that deployed a secret weapon a day after President Trump signed an order imposing tariffs on steel and aluminum imports, as nations jockeyed for exemptions from the levies.

“We’re calling in all contacts at every level,” Julie Bishop, Australia’s foreign minister, told the Australian Broadcasti­ng Corporatio­n. Top among those enlisted: the golfing legend Greg Norman, a friend of Trump’s. “We will continue to push our case, we’ll continue to advocate on behalf of Australia for as long as it takes,” she said.

In seeking to win a respite from the tariffs, American allies tried a mix of persuasion and threats, personal appeals and diplomatic leverage. But they faced a delicate balancing act. A country that offers something in return for an exemption could set a precedent, allowing the White House to make further demands in the future in return for access to the US market, and fracture any sense of unity between capitals from Brussels to Seoul that have roundly criticised the tariffs.

Questions over how to pressure Trump were similarly perilous. Nations trying to protect their own domestic steel and aluminum producers risked creating an every-nation-for-itself atmosphere, underminin­g the decades-old World Trade Organizati­on system for resolving global trade disputes. But taking legal action could not only launch a protracted process but also trigger American ire.

European Union countries were compiling a list of American products that could be subject to reciprocal levies. The provisiona­l list correlated strongly with Republican congressio­nal districts and included Harley-Davidson motorcycle­s, bourbon, rice, kidney beans, sweet corn, tobacco and peanut butter.

The region is likely to face a tough decision, however, about whether to wait for World Australia has secured an exemption from metals tariffs announced by US President Donald Trump, Prime Minister Malcolm Turnbull told the media.

Trump confirmed the exemption in an early Saturday morning call between the two leaders, Turnbull said.

He said the conversati­on also touched on the security alliance between the US and Australia, as well as possible talks between Trump and

Trade Organizati­on approval, a lengthy process, or simply to impose the retaliator­y sanctions. Cecilia Malmstrom, the European commission­er for trade, said in Brussels on Wednesday that any fight back against the United States would be “by the book”.

But even as European Union leaders prepared for retaliator­y action, they also recalled the long history of trans-Atlantic bonhomie. Brigitte Zypries, the German economics minister, wrote in a letter to Wilbur Ross, the US commerce secretary, that Europe and America should work together to address the real problem: a global glut of steel production that has driven North Korean leader Kim Jong Un.

“I was very pleased the president was able to confirm that he would not have to impose tariffs on Australian steel and aluminum,” Turnbull said. “It was a very good and productive discussion with the president.”

The Australian Industry Group said it was concerned that the exemption, while a positive step, might not cover Australian companies producing steel and aluminum in countries where the tariffs still applied.

“Despite the exemption

down prices. “We need transAtlan­tic solidarity on this issue, and not trade conflicts,” she said.

Still, there were signs that attempts by some countries to win tariff immunity from the US were sowing tension among European allies.

Liam Fox, Britain’s internatio­nal trade secretary, told the BBC he would “be looking to see how we can maximise the UK’s case for exemption” when he visits Washington next week. The suggestion that Britain might go its own way provoked a rebuke from Jyrki Katainen, European Union vice president for jobs and competitiv­eness. “We cannot accept that the EU the threat of Australia sustaining collateral damage in a trade war remains real,” the industry group’s Chief Executive Officer Innes Willox said in a statement.

Turnbull said he and Trump discussed the importance of a “fair and reciprocal” trade relationsh­ip between Australia and the US. “The US has a big trade surplus with Australia,” Turnbull said. “We talked about the military and security relationsh­ip, how strong that is. Each of has no stronger ally.” is divided to different categories,” Katainen said.

Australia had already shown how to win Trump’s favour with an energetic lobbying effort that seems to be paying off ( see box). The president, who excluded Canada and Mexico from the tariffs, singled out Australia on Thursday as another country that could be exempt.

Bishop, the Australian foreign minister, said she had been in contact with Secretary of State Rex W Tillerson while he had been travelling in Africa. She also said she had spoken with close business contacts of Trump. Australia also deployed Norman, the golfer known as the Great White Shark, who has been effusive in his praise of his friend Trump.

Norman and a handful of other prominent Australian business leaders signed a letter beseeching Trump not to take “any action that might have demonstrab­le negative impact on the mutually beneficial American-Australian bilateral relationsh­ip”.

The efforts may be paying off. On Friday, Trump said on Twitter that he had spoken to the country’s prime minister, Malcolm Turnbull. “Working very quickly on a security agreement so we don’t have to impose steel or aluminum tariffs on our ally, the great nation of Australia,” he said.

South Korean envoys appealed for their own exemption when they visited the White House this week to brief Trump on their meeting with North Korea’s leader, Kim Jongun. The meeting set the stage for Trump to agree to meet Kim for negotiatio­ns on North Korea’s nuclear arsenal.

The envoys urged Secretary of Defense James N Mattis and H R McMaster, Trump’s national security adviser, to intervene for the sake of the alliance, said Kim Eui-kyeom, the spokesman for South Korean President Moon Jae-in.

Whether the appeals will work is an open question. Despite South Korea’s critical role in defusing tensions with North Korea, the Trump administra­tion has claimed the country is a conduit for Chinese steel evading anti-dumping rules — a practice known as transshipp­ing. South Korean officials have argued that only 2.4 per cent of steel exported to the US in 2016 used Chinese material.

Seoul is badly in need of a free pass for its steel industry. The country accounts for almost 10 per cent of US steel imports and stands to suffer the most from tariffs.

That highlights another problem with Trump’s protection­ist thrust: Most of the producers hurt are friends, or at least thought they were.

“The difficulty is that a huge portion of US steel imports come from core allies like Nafta, Japan, Australia, and Brazil,” said Seth Rosenfeld, an analyst at Jefferies, an investment bank, in London. “The US will be in a situation where it is granting Japan an exemption and not Korea and this has the risk of royally disrupting your geopolitic­s.”

American allies were particular­ly floored by Trump’s justificat­ion for the tariffs. He invoked a provision of WTO rules that allows countries to impose trade restrictio­ns in the interest of national security.

The national security argument seemed even weaker when applied to South Korea or European countries that have formal military alliances with the United States.

The tariffs “have nothing to do with the security of the United States,” Georg Streiter, a spokesman for German Chancellor Angela Merkel, said at a news briefing Friday. “It’s purely business.”

Argentina’s president, Mauricio Macri, made his country’s request for an exemption in a Friday morning phone call to Trump. Macri expressed “his concern over the potential negative effect of these measures,” the Argentine government said. “Trump expressed a commitment to evaluate his request.”

Argentina is already paying a price for US trade barriers. Last year, the Department of Commerce imposed duties of up to 70 per cent on Argentine biodiesel, virtually shutting off what had been the most lucrative market for the country’s soybean-based biofuel.

While foreign officials said they hoped to use diplomacy to win exemptions to the steel and aluminum tariffs, they also reserved the right to get nasty. The European Union, South Korea and others said they would file complaints with the WTO, which under internatio­nal treaties has the power to resolve trade disputes.

Among them was Brazil, which sends steel products to the United States but also imported about $1 billion in American coal last year for its metals industry.

Jorge Arbache, the Brazilian planning ministry’s secretary for foreign affairs, said in an interview that the Brazilian government was still trying to work things out in a friendly way.

But he noted that his country retained some options, including appealing to the WTO, or reducing its purchases from the United States.

“If we produce less steel,” Arbache said, “we may import less American coal.” Jeff Bezos changed the way America shops. Now, he wants to change how it pays for things.

With a foray into financial services, Amazon.com could disrupt the decades-old card payments system, a move that some say could save the retailer $250 million a year in swipe fees. That could be bad news for the likes of Visa and Mastercard, as well as a host of other players.

Amazon is in early discussion­s with banks to create a product similar to checking accounts, people familiar with the matter said this week. Consumers with the account could link directly to Amazon and money could be moved using the bank-owned ACH network, for instance, with fewer fees. Amazon wants the account to appeal especially to millennial­s and those who lack bank accounts and credit cards, according to the people.

The plan, if it comes to fruition, is hardly an assured success. But few analysts think Bezos would stop there as he tries to expand Amazon’s reach into consumers’ economic life, pushing further toward things like car loans or mortgages.

Amazon already has links to some of its customers’ finances through co-branded credit cards it offers with JPMorgan Chase & Co and Synchrony Financial. And the firm likes to target customers during big life changes to garner loyalty. It offers discounted Prime membership­s to college students and services geared to new parents. Such data is potentiall­y valuable to future banking partners, which could use the visibility to offer loans at the right time.

“You could see them definitely getting into that area if they find the right partnershi­p” Tony DeSanctis, senior director at the financial consultanc­y Cornerston­e Advisors, said in a telephone interview. “Banks don’t do a great job of leveraging spend and debit data today to create insights. If you think about what Amazon could do with that informatio­n even with a bank partner, there’s a lot of opportunit­y there beyond just the interchang­e play.”

Deeper hooks into the finance industry could also help Amazon as it moves to try to sell bigger items such as furniture. Such purchases could require financial products to help shoppers make purchases. The company launched a car research website in 2016, signalling a potential interest in selling cars.

Cost-cutting plan Amazon’s plan doesn’t threaten to immediatel­y dislodge credits cards because most shoppers have them, Bain & Co analyst Maureen Burns said. Plus, younger customers “don’t have a lot of trust in banks,” she said, estimating Amazon could grow the proposed checking accounts to 70 million users in five years.

The risk to the $90 billiona-year swipe-fee industry is larger if Amazon’s product resonates with young people who are wary of credit card debt or with members of Amazon Prime, the company’s most loyal customers who pay annual or monthly fees in exchange for shipping discounts. Members spent about $117 billion with the retailer in 2017, up 50 per cent from the previous year, according to Consumer Intelligen­ce Research Partners in Chicago.

Amazon declined to comment.

While the online retailer could save $250 million a year in interchang­e, Visa and Mastercard are among the companies at risk of losing revenue

Winners, losers The world’s biggest online retailer would need to adhere to longstandi­ng banking regulation­s, but the potential advantage is clear. If 15 per cent of Amazon shoppers switch to its new account, the company could save $250 million a year in so-called credit card interchang­e fees, according to estimates by Bain.

The losers: payment networks like Visa and Mastercard, as well as the banks that issue credit cards and the intermedia­ries that help process payments, such as First Data Corp. and Stripe. Those firms collect fees on each transactio­n, typically 2 per cent for credit card transactio­ns and 24 cents for most debit cards.

“Everyone in the ecosystem is pretty much suffering with something like this,” said Dan Dolev, an analyst at Nomura Instinet. “Initially, it’s just a risk for whoever touches Amazon in terms of processing and acquiring. But down the road, if it sparks a trend and people’s usage patterns change because Amazon is just so present, then that’s a risk.”

Newspapers in English

Newspapers from India