Business Standard

Digital India eliminates middlemen, says Modi

Prime Minister Narendra Modi credits digital payments for government benefits reaching people directly, creation of job opportunit­ies

- KIRAN RATHEE

Terming Digital India as a war against black money and middlemen, Prime Minister Narendra Modi on Friday said the programme has provided job opportunit­ies and benefits of technology to people in rural areas.

Digital India, which was launched on July 1, 2015, has been the pet project of Modi. Digital delivery of services has been the main thrust of the government as it feels leakages can be plugged if things are done online. The government takes pride in saying that about ~900 billion could be saved because of the Jandhan, Aadhaar and Mobile (JAM) trinity. Interactin­g with beneficiar­ies people working in rural BPOs, of various Digital India and MGNREGA workers, initiative­s through video conferenci­ng, among others. Modi said the move Modi said when he first towards digital payments is spoke about digital payments, linked to eliminatin­g middlemen. people made fun of him but due to use of digital payments,

“We have to take Digital benefits are reaching the people India forward. Touts are upset directly and the role of with Digital India. We can easily middlemen has been abolished. fight for our rights through A beneficiar­y from Digital India,” Modi said. Modi Yamuna Nagar said the use of interacted for around one and BHIM app for payments has a half hours with the beneficiar­ies, made life easier for her. Digital who include village-level payments are making the entreprene­urs running common Indian service economy centres more (CSCs), transparen­t as they ensure the poor get their benefits directly into bank accounts.

“Now, middlemen are not required for ration, and the poor get the full amount of their hard work directly in their bank account. When poor farmers of villages have started adopting digital payments, they (middlemen) have now started spreading fresh rumours,” Modi said. The Prime Minister also highlighte­d that there are vested interests against Digital India and the middlemen are spreading lies against the programme.

“They will keep abusing from whichever platform they get but we have to take our nation to the forefront of the world,” Modi said. Modi asked beneficiar­ies to press traders and shopkeeper­s to install the BHIM app to facilitate paying for goods and services digitally.

He also pushed for use of RuPay, the local version of credit/debit cards, saying that when other similar cards are used, the transactio­n or processing fee goes to foreign companies.

The Prime Minister also highlighte­d the importance of common service centres and rural BPOs in providing jobs. The BPO scheme has led to creation of 200,000 jobs as it has taken business process outsourcin­g centres to smaller cities and towns by providing financial assistance of up to ~100,000 for every seat.

Modi also said the push for domestic electronic manufactur­ing has led to the setting up of 23 electronic manufactur­ing centres in 15 states. The number of units manufactur­ing mobile handsets and components has multiplied from two in 2014 to over 120, providing direct and indirect employment to 450,000 people.

 ??  ?? Prime Minister Narendra Modi
Prime Minister Narendra Modi

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