Business Standard

Have you considered majoring in ‘Overwatch’?

- SAM KIM 25 August BLOOMBERG

It’s a scene unfolding at thousands of “cram schools” across South Korea: A dozen kids huddle in a fluorescen­tlit classroom, staring mutely as an instructor drones on. Except at these particular academies, luminous displays and tricked-out headphones stand in for textbooks and highlighte­rs. Also, the teacher is a millennial hipster who imparts wisdom such as, “Don’t expect to pass under this bridge without a fight.” Shouts and high-fives erupt sporadical­ly.

That’s because these teens aren’t cramming for college — they’re gunning to become esports champions. Profession­al video gaming began in South Korea more than a decade ago, giving rise to leagues that now pack stadiums and draw hundreds of thousands of eyeballs to Twitch livestream­s for tournament­s. With esports maturing into a $13 billion global concern in which heavyweigh­ts from Activision Blizzard to Amazon.com and Tencent Holdings are setting up leagues and securing streaming rights, kids as young as 12 are enrolling at academies popping up around Seoul. These schools exist for one purpose: grooming virtual death dealers for the rigors of esports’ noon-to-2 am grind.

Choi Min-ji, a bespectacl­ed 16-year-old, commutes for more than an hour and forks over 500,000 won ($440) a month to attend three-hour-long weekly sessions at GameCoach Academy, a slick outfit in a run-down industrial district. K-pop blares 24/7, and the hallways are emblazoned with glossy championsh­ip certificat­es. GameCoach specialise­s in three of the most popular esports games: Overwatch, League of Legends, and PlayerUnkn­own’s Battlegrou­nds (for all its success abroad, Fortnite hasn’t captivated the Korean pro circuit). Choi, one of the school’s 120 aspiring pros, considers himself lucky. “Times change, and I think dreams change too,” he says, fidgeting. “I’ve always liked games, and I might as well be successful in my life by playing games. It’s something my parents now agree on.”

Many of the world’s top players hail from gamingmad South Korea, in turn boosting homegrown companies such as Netmarble, which last year pulled off the nation’s biggest initial public offering since 2010, and Kakao, a unit of which will soon go public. At least three ESPN-style channels air StarCraft and PlayerUnkn­own’s Battlegrou­nds matches around-the-clock, and pros are mobbed by autograph seekers at gaming festivals. Legends such as Lim Yohwan, a former StarCraft champion, earn hundreds of thousands of dollars a year.

Profession­al gaming wannabes in any country can take video-based courses online for as little as $50 a pop, but South Korea’s brick-and-mortar academies promise unparallel­ed face-to-face TLC. The government has granted them the same legal status as the country’s infamous hagwon cram schools, which prep children for the rigors of college entrance exams. GameCoach was founded a year and a half ago by Bigpicture Interactiv­e, which runs an Overwatch team. Its instructor­s are drawn from the pro ranks, and a few students already have made the leap.

Lee Seung-hun, director of GameCoach, says, “We don’t just teach gaming tactics. We teach gaming manners too.” These might include how to properly address opponents (and deflect their trash talking), how to build a reputation online, and especially how to stay cool when matches get tight. “Gaming’s like math,” Lee says, gesturing to the scorecards and team jerseys decorating his office. “What we do is help the students break through.”

At one lesson, a quartet of rapt teens surrounds the display of their instructor, Kim Hyo-han, guzzling free cans of Red Bull while he dispenses tips on Overwatch, a first-person shooting game in which teams of players hunt one another on a patch of terrain. “How many times do you think you’re going to be engaged here?” Kim asks, swivelling his mouse around a complex map. “Four would be more than usual, but be prepared to fight at least here, here, and here.” The students watch attentivel­y and respond enthusiast­ically to questions. Later, they’ll play each other, and sometimes pros, to test their skills.

Despite the growth of esports, parents still take some convincing. “It wasn’t an easy decision,” says Choi’s mother, Park Hyun-jung. “But Min-ji wanted this more than anything he’d ever wished for, and we thought we might as well support him all the way if we were going to let him play. It’s definitely better than seeing our kid seclude himself in a cybercafe and harbour a grudge against us.”

Choi has no illusions about his chances, but he and his peers crave the money and glamour promised by a pro career. “I’ve grown more anxious than excited now that I’ve seen it takes a lot more skills to be a pro,” he says. He’s weighing his options. “I’m thinking of drawing fans by sharing on YouTube what I know about games — particular­ly Overwatch, which I’m good at.” A good education, as they say, broadens the horizons.

 ?? BLOOMBERG ?? GameCoach Academy student Choi Min-ji
BLOOMBERG GameCoach Academy student Choi Min-ji

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