Ser­vices over­takes prod­ucts for Xerox in In­dia mar­ket


For a com­pany syn­ony­mous with pho­to­copy­ing ma­chines, Xerox fast made in­roads into the ser­vices space glob­ally.

Now, the Norwalk (US)based com­pany seems to have gained the mo­men­tum in In­dia also where ser­vices com­po­nent busi­ness has now over­taken the prod­ucts busi­ness in line with the rest of the world.

The com­pany, to­day, has over 200 en­ter­prise cus­tomers in In­dia, while at least 11-12 of those con­tracts have been signed in the last five months.

“Our ser­vices com­po­nent has grown over the past few years and ma­jor­ity of the busi­ness is cur­rently ser­vice-based. We are now work­ing with large en­ter­prise, cor­po­rate and gov­ern­ment cus­tomers to move their phys­i­cal process to dig­i­tal,” said Raj Kumar Rishi, Man­ag­ing Di­rec­tor of Xerox In­dia.

Much of the change in the busi­ness model has come from busi­nesses cut­ting down print­ing re­quire­ments due to cost con­cerns, en­vi­ron­men­tal ef­fi­ciency, as well as over­all se­cu­rity. This has prompted Xerox to part­ner with se­cu­rity providers like McAfee to de­sign a se­cu­rity sys­tem to help com­pa­nies pro­tect against threats to con­fi­den­tial data. In­te­gra­tion with Cisco TrustSec has fur­ther en­abled all multi-func­tion print­ers’ end­points to en­force IT-cen­tric se­cu­rity poli­cies and com­pli­ance.

“We see al­most a third of the clients com­ing from the BFSI (Bank­ing, Fi­nan­cial ser­vices and In­sur­ance) and man­u­fac­tur­ing sec­tors. The print­ing of MICR (mag­netic ink char­ac­ter recog­ni­tion) che­ques for bank­ing is largely done on Xerox print­ers, in­clud­ing the wel­come kits that many of the top banks of­fer their cus­tomers,” he said.

Xerox re­cently an­nounced a part­ner­ship with In­draprastha Apollo Hos­pi­tals on sim­i­lar doc­u­ment man­age­ment ser­vices.

Xerox is also seek­ing to get a lot of gov­ern­ment-led digi­ti­sa­tion projects on the back of their re­cent in­volve­ment with a large scale gov­ern­ment project in Bangladesh.


Xerox has over 200 en­ter­prise cus­tomers in In­dia

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