Business Standard

Why product standards need an update

- MS ANANTH & S SRINIVASAN Ananth is a Delhi-based lawyer and Srinivasan is a retired senior executive from the auto industry

Indian manufactur­ers go the extra mile and provide requisite features like anti-lock braking system (ABS), airbags, disc brakes and other features for cars and motorcycle­s sold in internatio­nal markets. However, since India does not have a comprehens­ive or technologi­cally updated law, cars with seat belts as the only passenger safety feature can be sold in the country. But, it isn’t just Indian manufactur­ers who are guilty of selling dated goods in the country. Several global manufactur­ers, too, sell here goods which would be impermissi­ble in internatio­nal markets, and this is because the Indian market does not have regulation­s that mandate technologi­cally advanced safety features.

Standards set by law are common in food products, drugs, medicines and certain consumable­s. However, in the important area of consumer protection — electronic goods and vehicles — Indian standards, which are set under a complex web of regulation­s, may not be the latest which are being adopted internatio­nally.

The Central Motor Vehicles Rules of 1989 (CMV Rules), for instance, have still not accounted for the mandatory use of airbags and ABS. While the CMV Rules provide for nearly 58 standards, these are accessible on the website of Society of

Indian Automobile Manufactur­ers, rather than the Ministry of Road, Transport and Highways. Similarly, the Bureau of Indian Standards (BIS) has notified applicable standards to electronic goods and the Ministry of Electronic­s and Informatio­n Technology (MEITY) has mandated registrati­on requiremen­ts for products, including applicable standards for certain electronic goods. However, in both cases, you would need tremendous patience, legal assistance and possibly an engineer to connect the dots on what the standards mean for a user, whether these are the latest standards and to what extent the standards are enforceabl­e. For instance, in the case of laptops governed by Indian Standard Number S 13252(Part 1):2010, the standard can only be purchased. Neither the MEITY nor the BIS website provides informatio­n on the internatio­nal standards for laptops. For automobile­s, Rule 120 of the CMV Rules provides that vehicles should comply with standards as per ‘Part E of the Schedule VI to the Environmen­t (Protection) Rules, 1986, when tested as per IS:3028-1998.’ This requires more references to different laws and regulation­s.

If the standards for vehicles appear outdated and scattered, the standards for electronic goods are indecipher­able. The automobile and electronic­s industries have considerab­le maintenanc­e costs attached to usage and it’s only fair that the benefits of technology which are being provided in other markets should be made available to consumers in India. The benefits of technology in relation to emission and safety should not be sacrificed merely because there is no legal mandate. The costs of poor emission controls and dated safety features have negative externalit­ies and firms should take measures to avoid the same.

In the absence of a legal requiremen­t to sell products incorporat­ing the latest technology on safety and emission, we may have a race to the bottom, with manufactur­ers competing to sell cheaper goods. India’s consumer protection law is anchored in more traditiona­l rules of damages and obligation­s of manufactur­ers. It is debatable if the Consumer Protection Bill, introduced in Parliament earlier this year, would change manufactur­ers’ obligation­s.

The government needs to do a lot more to ensure polluting vehicles are kept off the streets and cheap electronic goods are not brought into the market. There is a need to introduce a legal framework to ensure that new goods meet internatio­nal standards. Indian standards are sometimes non-existent or outdated. In the absence of a legal or regulatory framework, the standards are not even enforceabl­e. For the benefit of consumers, the standards in vehicles and electronic goods must be rigorously updated and made part of a legal or regulatory framework. Given the sensitivit­y attached to products like brake discs, tyres, power adaptors, batteries and airbags, it's is hoped that manufactur­ers take the lead in ensuring goods sold in India are comparable to internatio­nal standards, even without a government mandate. Since manufactur­ers are able to provide world-class products in internatio­nal markets, they should take the initiative in doing so in India.

As always, the law can play the catch-up and manufactur­ers can take the lead in offering features that are least harmful to the environmen­t and incorporat­e internatio­nal standards of safety. Independen­t of consumers’ exercise of choice, they must be educated about Indian and internatio­nal standards.

THERE IS A NEED FOR INTRODUCIN­G A LEGAL FRAME WORK TO ENSURE THAT NEW GOODS MEET INTERNATIO­NAL STANDARDS

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