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Amer­i­can so­cial me­dia gi­ant Face­book has tied up with Busi­ness Stan­dard as part of its sub­scrip­tion pro­gramme. Face­book on Fri­day an­nounced that it had added a to­tal of 28 such partners glob­ally, Busi­ness Stan­dard be­ing the only one from In­dia.

In Novem­ber 2017, the MarkZuc ker berg founded com­pany had stated it was de­vel­op­ing a pay wall for sub­scrip­tion pub­lish­ers to use in‘ In­stant Ar­ti­cles’ with the goal of im­prov­ing sub­scriber ac­qui­si­tion from the so­cial me­dia site. This news­pa­per is Face­book’ s first In­dia partner for the prod­uct.

Around the world, Face­book has part­nered pub­li­ca­tions in­clud­ing Bild, The Bos­ton Globe, The Economist, Hearst (The Hous­ton Chron­i­cle and The San Fran­cisco Chron­i­cle), LaRepub­blica, LeParisien, Spiegel, The Tele­graph, Tr onc( The Bal­ti­more Sun, The Los An­ge­les Times, and The San Diego UnionTri­bune ), and The Wash­ing­ton Post.

“We have seen consistent, pos­i­tive per­for­mance of pay wall ever since our ear­li­est re­sults were an­nounced in June and to­day we' re an­nounc­ing sev­eral up­dates to our sub­scrip­tion tools, and the ad­di­tion of 28 pub­lish­ers to the test ,’’ Face­book said in a blog. To make the subscriptions tools more ac­ces­si­ble to a wide range of pub­lish­ers, the com­pany has re de­signed the im­ple­men­ta­tion ap­proach to cut the de­vel­op­ment time by 75 per­cent to a max­i­mum of two weeks, it said. Also, the so­cial me­dia ma­jor is test­ing the abil­ity of a pub­lisher to al­low a reader to con­tinue read­ing if he shares his email ad­dress.

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