Business Standard - - STRATEGY -

1. Opium

2. The trade­mark reg­is­tra­tion is for “Hakuna Matata”, the phrase used by Dis­ney in one of the com­pany’s most pop­u­lar movie, The Lion King. The phrase is also Swahili for what roughly trans­lates in English to no prob­lems" or no wor­ries.

3. Dooced

4. Back­bay Recla­ma­tion Co. by Prem­c­hand Roy­c­hand

5. Quartz watches

6. The GM Diet 7. Ac­tion fig­ure Stinkor

8. Pan­tone’s Colour of the Year by the com­pany Pan­tone

9. Cray­ola crayons

10. Duke is the mas­cot for the pro­gram­ming lan­guage Java, now part of Or­a­cle. Duke was the in­ter­ac­tive host that en­abled a new type of user in­ter­face that went be­yond the but­tons, mice, and pop-up menus of the desk­top com­put­ing world

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