End of road for Honda’s hatch­back Brio in In­dia

Business Standard - - COMPANIES -

Ja­panese car maker Honda has stopped pro­duc­tion of its en­try-level hatch­back B rio in In­dia, cut­ting­short­the ve­hi­cle'sover7-year­long st int in the coun­try. Honda CarsIn­dia, the­com­pany's wholly-owned­sub­sidiary, plans to maxim is es ale sand vis­i­bil­ity of its com­pact sedan A maze which would now be its en­try level of­fer­ing in the In­dian mar­ket ." We have stopped pro­duc­tion of B rio and as of now we do not in­tend to bring next gen­er­a­tion B rio into In­dia ," Honda Cars In­dia Se­nior VicePres­i­dent and Di­rec­tor( sales and mar­ket­ing) Ra­jeshGoel­said. Cus­tomer pref­er­ence has started to shift to­wards com­par­a­tive ly big­ger mod­els, a trend sim­i­lar to other global mar­kets ." A sedan was the top seller in In­dia last year. It is a typ­i­cal mo­tor is at ion cy­cle fol­lowed in ev­ery coun­try and it' s just that in In­dia the up gra­da­tion pace is much slower than other coun­tries ," Goy­al­said. The­o­ret­i­cally, this change should have hap­pened 6-7 years ear­lier, he added.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.