RCB partners Israeli tech firm
Interacting Technology Sports is helping Bengaluru-based team build a platform to engage with fans
Ahead of the Indian Premier League’s (IPL’s) 2019 season, Royal Challengers Bangalore (RCB) has partnered an Israeli firm for building a technology platform to engage with fans and also get an edge over its rivals.
Virat Kohli-led RCB has formed a strategic alliance with Interacting Technology Sports to place fans at the centre stage and unite them on an innovative digital community platform. This includes RCB mobile application where fan groups and communities from varied parts of the country support the team not only during the season but throughout the year.
“I met RCB months back and we discussed a lot about their values, what they wanted to promote and how they wanted to (engage) with fans as a brand and I felt it is a nice project,” said Liav Eliash, chief executive of Interacting Technology Sports. He said although Israel is a small country, cricket is very much popular there. Eliash said his firm is also offering technologies
such as data analytics and machine learning to help RCB understand the rival teams better and get a competitive edge.
The new platform unveiled by RCB would enable fans to follow each other and post, like and share each other’s thoughts about the team. Fans will be able to discover new content, interact with the players and influencers.