Us­ing AI for Hinglish and Benglish

Business Standard - - TECHNOLOGY 4.0 - PRAN­JAL SHARMA

In a coun­try with high lev­els of il­lit­er­acy and mul­ti­ple lan­guages, the writ­ten words are not as ef­fec­tive as spo­ken ones.

Recog­nis­ing this trend in In­dia, global and do­mes­tic com­pa­nies are mov­ing to­wards ap­ply­ing speech tech­nolo­gies for in­for­ma­tion shar­ing, mes­sag­ing ap­pli­ca­tion and con­trol sys­tems. The hun­dreds of mil­lions who are com­ing on­line, us­ing mostly smart phones with un­re­stricted data, find it eas­ier to use their voice and con­duct them­selves in a fa­mil­iar lan­guage.

The first wave of change oc­curred when Indian scripts were en­abled for web­sites, phones and apps. This en­hanced the user ex­pe­ri­ence of peo­ple who didn't or couldn't type in English. A vast num­ber of peo­ple were in­cluded in the dig­i­tal main­stream with the wide­spread use of re­gional scripts.

The sec­ond wave of com­mu­ni­ca­tion is be­ing en­abled by speech soft­ware, which is able to un­der­stand and ap­ply Indian lan­guages for myr­iad uses. This helps peo­ple who are not used to typ­ing on de­vices.

MiHup Com­mu­ni­ca­tions is lead­ing the way on this front from Kolkata, which is emerg­ing as an in­no­va­tion hub. MiHup is an ar­ti­fi­cial in­tel­li­gence­based voice tech­nol­ogy plat­form which "can de­liver hu­man-like un­der­stand­ing of nat­u­rally spo­ken queries for large, com­plex con­tent do­mains."

A sim­ple ex­am­ple of this is a smart re­mote. Us­ing MiHup's soft­ware, users can give com­mands to their smart TV re­mote in their pre­ferred lan­guage. The automatic speech recog­ni­tion soft­ware works off­line as well as well as with an on­line con­nec­tion.

In an­other use­ful ap­pli­ca­tion, MiHup was able to help cit­i­zen en­gage­ment body MyGov in re­ceiv­ing voice based mes­sages from sev­eral hun­dred thou­sand callers who shared their sug­ges­tions on a toll free num­ber. The cit­i­zens would call up on a cer­tain num­ber and leave a voice mes­sage. The MiHup soft­ware would con­vert that voice mes­sage into text for­mat and of­fer it to the or­ga­ni­za­tion. The soft­ware could an­a­lyse the in­tent of the call and also the topic so that MyGov could take ap­pro­pri­ate fol­low up ac­tion. This went be­yond a sim­ple tran­scrip­tion to a speech an­a­lyt­ics of­fer­ing. The pitch, tone and vol­ume of the speaker was an­a­lysed. If there was a ques­tion about is­sues like lack of util­ity and job, it would be fac­tored.

This fea­ture has tremen­dous ap­pli­ca­tions for con­sumer com­pa­nies that re­ceive feed­back through call cen­tres. For ex­am­ple, about 1.2 mil­lion calls are re­ceived from con­sumers per day for a typ­i­cal large bank. Typ­i­cally, banks and com­pa­nies are able to an­a­lyse only 1-2 per cent of the calls us­ing man­ual pro­cesses. The MiHup soft­ware is able to help an­a­lyse ev­ery re­sponse re­ceived in a call cen­tre.

MiHup is work­ing with two lead­ing au­to­mo­bile com­pa­nies in In­dia to em­bed voice con­trol soft­ware in ve­hi­cles. The core voice in­ter­face is be­ing cus­tomised by the auto com­pa­nies to help pas­sen­gers con­trol win­dows, music and air-conditioni­ng us­ing speech com­mands. This works in off­line mode with­out con­nec­tiv­ity as well.

So far, the com­pany has de­vel­oped so­lu­tions in Hindi, English and Ben­gali. It has also de­vel­oped the ca­pa­bil­ity of un­der­stand­ing mixed hy­brid lan­guages like Hinglish and Benglish. In the next few months the op­tions in its core of­fer­ing will be in­creased to 10 lan­guages. These would be ap­plied in sec­tors in­clud­ing fi­nan­cial ser­vices, health care, trans­porta­tion, man­u­fac­tur­ing, en­ter­tain­ment and smart homes.

Speech-based com­mands can lib­er­ate all con­sumers and pro­fes­sion­als from the tyranny of typ­ing on screens. In many ways, voice would be the main so­cial equaliser to help bridge the dig­i­tal di­vide. “The next 700 mil­lion dig­i­tal users in In­dia will use voice and speech for in­ter­act­ing with ma­chines,” says MiHup co-founder and CEO Ta­pan Bar­man. "It will democra­tise the dig­i­tal ex­pe­ri­ence.

Speech-based com­mands can lib­er­ate all con­sumers and pro­fes­sion­als from the tyranny of typ­ing on screens. In many ways, voice would be the main so­cial equaliser

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.