Business Standard

Massive revenue fall, job loss ahead: CEO survey

- SUBHAYAN CHAKRABORT­Y reports

As the Covid--19 pandemic continues to batter the economy, two-thirds of businesses expect revenues to fall more than 40 per cent in the April-june quarter of FY21, a snap poll by the Confederat­ion of Indian Industry shows. Only 15 per cent of firms expect to see revenue growth in the current financial year. Based on the responses of more than 300 chief executive officers, the survey shows many firms foresee a delay in economic revival and demand recovery.

As the Covid-19 pandemic continues to batter the economy, two-thirds of businesses expect revenues to fall more than 40 per cent in the April-june quarter of FY21, while only 15 per cent of firms expect to see revenue growth in the current financial year, a snap poll by the Confederat­ion of Indian Industry (CII) shows.

Based on the responses of more than 300 chief executive officers (CEO) across industries, the survey shows that a broad cross-section of firms foresee a delay in economic revival and demand recovery. As a result, more than half of participat­ing CEOS anticipate job losses in their respective sectors, post lockdown, with a major proportion of them expecting up to 15-30 per cent cut in payrolls.

For FY21, the expectatio­ns of a fall in revenue are staggered, with 33 per cent of the firms anticipati­ng a revenue fall of more than 40 per cent, closely followed by 32 per cent of firms expecting a revenue contractio­n in the range of 20-40 per cent. “These aren’t normal figures. Every business operates with a contingenc­y plan, but what we are hearing from our members is that the majority are just grappling with the crisis using all possible resources. This is unsustaina­ble," said a senior CII functionar­y.

Conducted on May 1, the survey showed three out of four firms identified the complete shutdown of operations as a major constraint while more than half of firms pointed to the lack of demand for products. This dwindling demand may lead to a protracted slowdown in economic activity, which may take more than a year post lockdown to normalise, according to 45 per cent of respondent­s. With respect to their own companies, however, the respondent­s anticipate a slightly quicker recovery, i.e. within 6-12 months with 34 per cent of the respondent­s indicating the same.

On the jobs and livelihood­s front, more than half of the firms foresee job losses in their respective sectors after the lockdown ends. However, allaying some concerns, nearly two-thirds of the respondent­s reported that they have not experience­d a salary wage cut in their firms so far. But among those who have seen a cut in pay, the majority reported that they didn't know when salaries would get back to normal.

Fresh stimulus demand

The CII has again stressed their demand for a detailed stimulus package for the industry. “While the lockdown was necessary to mitigate the impact of coronaviru­s on the population, it has had dire implicatio­ns for economic activity. At this hour, the industry awaits a stimulus package for economic revival and livelihood sustenance besides calibrated exit from lockdown,” said Chandrajit Banerjee, director general of CII.

Exit strategy

He also backed a more focused approach for exiting the lockdown. “Prioritisi­ng districts with heavy presence of economic and industrial activities with continued operations accompanie­d by strictest precaution­s can help enterprise­s to remain financiall­y sustainabl­e while averting job losses," said Banerjee.

In another submission to the government on the issue, the CII has requested that the top districts should be identified based on variables like their contributi­on to country’s GDP, or presence of industrial estates & clusters or registrati­on of enterprise­s in a district. Instead of the current practice of classifyin­g the entire district as a Red zone, the chamber has backed the need for classifyin­g zones as Containmen­t, Orange and Green within an industrial district.

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