HDFC Bank reworks strategy for villages

With the farm sector becoming key to economic growth, HDFC Bank is reworking its business strategy for the rural market. It is taking the help of 100,000 village-level entrepreneurs to push products such as gold loan, personal loan and loan against property. The country’s largest private sector lender has started work on the rural phase of ‘Summer Treats’ plan that attempts to meet the changing needs of merchants, salaried and selfemployed customers.