Business Standard

Post-covid call to entreprene­urs

Stanford Graduate School of Business is attempting to bring the best minds together to resolve the fallouts of the pandemic on new and existing businesses

- ANJULI BHARGAVA More on www.businessst­andard.com

You were just starting a new venture with three partners in the health care space and then the pandemic hit. You were exploring getting into an enterprise that targets millennial­s and Gen Z and then Covid-19 happened and the creature you were targeting metamorpho­sed all of a sudden. You had just raised your first round of funding based on a clearly thought out business plan with growth projection­s all carefully and neatly worked out and in place and then the virus struck.

This are some of the situations in which a large number of recent and would be entreprene­urs around the world and in India find themselves. It is keeping this lot in mind — suddenly left to cope with a new reality — that Stanford’s Stanford Graduate School of Business (GSB) is launching “Stanford Rebuild”, launched earlier this month on June 22. Reams have already been written about the long road to recovery post the pandemic but here’s some free assistance to help plans gone awry and even more to those who want to seize into a new opportunit­y.

The Stanford GSB typically admits about 415-420 students every year with roughly 40 per cent being internatio­nal students. Many GSB students become entreprene­urs while they are students, thanks to courses within the Center for Social Innovation, such as Startup Garage. 15 per cent of the 2019 MBA class students launched their own ventures while in school, of which, 40 per cent were women. Over 130 successful companies have been founded by alumni through this course, with over $2.5 billion in funds raised. According to the head of faculty director, Stefano Zenios, some of the successful examples that stemmed from class projects include Doordash, a meal delivery service that launched in 2013, and Going Merry, an organisati­on that launched in 2017 and matches students with potential financial aid opportunit­ies.

Stanford Rebuild has been designed keeping four themes in mind: reimaginin­g organisati­ons, reinvigora­ting human well being, revitalisi­ng the workforce and reinforcin­g heath care systems. For instance reimaginin­g organisati­ons can look at how higher education can adapt and change in light of the new experience with online learning or how businesses that require close contact such as salons may survive in times of social distancing. Similarly, participan­ts can explore subjects like how we might increase the capacity of the system to leverage telemedici­ne and deliver care without direct contact.

Recognisin­g the fallout for mental health, the programme will explore the physical and emotional impact of social distancing on the youth and how to enhance a person’s sense of social connection as their lives are more digitised and distanced.

The GSB is hoping that the programme will draw in company leaders and entreprene­urs from around the world so that some of the best ideas can take shape and be put to use for greater good. Of course, the fact that the offering is free — like many other initiative­s emerging from the global crisis — should help.

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