Staying the global course: Whitehat Jr looks overseas
Coding edtech start-up growing at 150%; has 3 mn registered users
Whitehat Jr, which was recently acquired by online learning app Byju’s for $300 million, is making an aggressive bid to go global. Next month, the edtech start-up, which teaches coding to kids online, is launching operations in five new markets — the UK, Germany, Australia, New Zealand, and Singapore. In the second phase, the company in November will launch its courses in Japan, Brazil, and Indonesia in local languages.
Whitehat Jr is also readying to launch a business in November, and it expects that to be as big — if not bigger — as its success in teaching coding. Currently, the US is the only country outside India where its programmes are available.
Speaking to Business
Standard, Karan Bajaj, founder and promoter of Whitehat Jr, who controlled over 50 per cent of the coding platform and will continue to run it for a few years, says: “Globally, no one has a model like ours of teaching coding to kids online.”
“Considering the projected run rate of annual revenue in August was $240 million and the company grew at a compound annual growth rate of 92 per cent over 12 months, we see huge opportunity for this model to work in other countries as well,” adds Bajaj. Bajaj says the programmes abroad will be taught by its 6,000 teachers in India and that the company is recruiting at the rate of 150 new teachers daily.
Come November, Whitehat Jr will launch a programme focused on learning mathematics. Bajaj says this model will be different from the usual mathematics tutorials, as it will be geared to taking the fear out of learning the subject. Bajaj, who is also a novelist and writer, started Whitehat Jr after he quit as India boss of Discovery. His efforts to start a general entertainment Hindi channel for the company in India did not work out due to tough competition from established players like Star, Zee, and Colors. Bajaj says that when he started Whitehat Jr, it was valued at $6 million by investors. He says the deal with Byju’s was struck within a week over Zoom calls with Byju’s founder, Byju Raveendran, and all the paperwork was done in just six weeks — that too during the Covid-19 lockdown. While some feel Whitehat Jr is an expensive buy for Byju’s, Bajaj says the company has over 3 million children registered on the site, 60,000 paid subscribers who fork out an average ~50,00060,000,
depending on the number of classes and the package they have taken.