KEEPING THE FIZZ INTACT
Sanket Ray faces the risk of Coke n slipping into another downward spiral, as seen during 2013-17
Direct access to the global top deck, n along with management’s closer focus on operating unit may help the market
At ~11,738 cr (Coke INDIA+HCCB), India unit n now 22% larger for Coke than in 2014-15
By launching over 15 products and n venturing into non-cola segments, KK initiated the transformation
Ray expected to n accelerate the journey following his mentor’s footsteps