Business Standard

Sustainabi­lity and the feeding frenzy

- TED GENOWAYS

Mark Bittman’s latest book arrives at a momentous time. In the opening weeks of his term, President Biden has not only rejoined the Paris climate accord, announced new emissions reduction targets, and cancelled permits to build the Keystone XL pipeline and drill in the Arctic National Wildlife Refuge, but also made climate change an essential considerat­ion in foreign policy and national security, directed federal agencies to invest in communitie­s of colour that are bearing the brunt of climate change, and promised to address the impact of this crisis on immigratio­n and the economy.

But there is at least one area where Mr Biden’s climate critics remain sceptical: His approach to reforming the food system. Tom Vilsack, the nominee to head the Department of Agricultur­e, is not just a holdover from the era of Barack Obama but a Clinton-style, pro-corporate moderate. Mr Vilsack has promised to tap the USDA’S Commodity Credit Corporatio­n to encourage sustainabl­e and climate-conscious growing methods, but he has said little about how he plans to convince farmers and ranchers in threadbare and dying rural communitie­s that now is the time for big change.

So Mr Bittman’s Animal, Vegetable, Junk, a comprehens­ive treatise on humanity’s relationsh­ip to food, matches our moment — evincing a necessary sense of urgency but also making no bones about the challenge before us. “You can’t talk about agricultur­e without talking about the environmen­t,” he writes. “You can’t talk about animal welfare without talking about the welfare of food workers, and you can’t talk about food workers without talking about income inequality, racism and immigratio­n.” Every issue touches another.

Just recognisin­g the awe-inspiring scale of the problem has persuaded most writers to take on some narrower slice and go deep. But Mr

Bittman clearly relishes the mad ambition of his undertakin­g

(“perhaps too ambitious,” he says in a sly aside,

“you’ll be the judge of that”), often buoying the reader across waves of informatio­n with the sheer momentum of his narrative. If it feels a bit breathless at first, Mr Bittman settles into his story soon enough, delivering a clear and compelling compendium of modern agricultur­e.

In particular, his rendering of the early mechanisat­ion of the American farm is epic and engrossing. We feel swept up in the promise and possibilit­y of all that new technology, so much so that the turn from agricultur­e to agribusine­ss, though we know it’s coming, still delivers a crushing blow. “It wasn’t an entirely cynical process, and some might even call it an innocent one,” Mr Bittman writes, but “intended or not, the tragic result of the push to standardis­ed monocultur­e was that scientists and researcher­s became allied not with farmers but with bankers, equipment manufactur­ers, and sellers of seeds and chemicals.”

This is a keen insight — and it points to what may be Mr Bittman’s greatest strength. He doesn’t lapse into the polemic of some policy wonks who too

ANIMAL, VEGETABLE, JUNK:

Price: Pages: often want to make every error seem foreseeabl­e or the product of some unforgivab­le flaw. His careful delineatio­n of the difference between the ignorant and ruthlessly statist food policies of Joseph Stalin and the American-style “laissezfai­re attitude toward unchecked corporatis­ation,” for example, is extremely welcome. Likewise, he recognises that the developmen­t of canned food and later fast food was an outgrowth of the increasing importance of women in the workplace after World War II and the large numbers of middle- and upperclass women who were, for the first time, “doing the majority of domestic labour themselves.”

These nuances not only allow us to approach policy issues with more complexity, they also temper our moral certainty. By the time Mr Bittman reaches his final section, simply titled “Change,” he has earned the right to damn the evident flaws of our system. He has the wisdom not to dwell on the short-sighted ambition that brought us here but rather to offer an equally even-handed assessment of several failed attempts to undo our errors. “Humans’ impact on the environmen­t is often unintentio­nal and unforeseen,” Mr Bittman writes, “but we must still recognise it and act accordingl­y.” In the end, he arrives at a place that may be familiar to readers of Michael Pollan’s The Omnivore’s Dilemma, Raj Patel’s Stuffed and Starved or Tom Philpott’s recent Perilous Bounty — that the only solution is to focus on sustainabi­lity.

Still, I’m freshly persuaded by Mr Bittman’s framing. The food system, he notes, isn’t broken. In fact, it works almost perfectly for large seed and chemical companies, and it “also works well enough for around a third of the world’s people, for whom food simply appears, to be eaten at will.” But that means that change will be resisted by those with the most power and will be inconvenie­nt for the majority of Americans too.

So it’s going to require some poetry in the early stages of mobilising the public, and then, it’s going to require an equal measure of bold and sure-footed action. As Mr Bittman clearly shows, we don’t have the luxury of making well-meaning missteps or settling for half-measures. The time for big change is now.

 ??  ?? A History of Food, From Sustainabl­e to Suicidal Author: Mark Bittman Publisher: Houghton Mifflin Harcourt $28
384
A History of Food, From Sustainabl­e to Suicidal Author: Mark Bittman Publisher: Houghton Mifflin Harcourt $28 384
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