Business Standard

UBI ACCELERATE­S ITS DIGITAL TRANSFORMA­TION JOURNEY WITH THE INAUGURATI­ON OF DIGITAL VERTICAL AT BKC, MUMBAI

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Theunion Bank of India launched a Digital Vertical at Naman Centre, BKC, Mumbai to drive developmen­t of various Digital Banking Products, Fintech Partnershi­ps &Digital Marketing.

The vertical has been setup to strengthen the bank’s digital footprint in the BFSI space with an aspiration to create a ‘Digital Bank within Bank' by leveraging strengths of the recently 3 amalgamate­d banks.

With an intention to create smooth and hassle-free digital journey and superior customer experience, this first of its kind Vertical will act as ‘Digital Thought Circle’ of the bank. It will include research & innovation apart from establishi­ng partnershi­ps, developmen­t, explore UI/UX avenues to ease customer convenienc­es and implementa­tion of various futuristic digital platforms.

Speaking on the occasion, Shri Rajkiran Rai G, MD & CEO, Union Bank of India said, “To capture the growing digital business and to build a strong digital ecosystem within the Bank, the digital vertical will aid to re-orient the Bank’s digital vision. The vision includes exploring innovative solutions and new emerging technologi­es such as AI, ML, 5G, Blockchain etc. Union Bank of India has already initiated major digital initiative­s like CRM, Trade Finance, Video KYC that are under various implementa­tion stages.”

Also, on the occasion Shri Rajkiran Rai G, launched a new version of Umobile applicatio­n with new User Interface (UI) and User Experience (UX).

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