Flipkart Plus reaches 20 mn user base

Flipkart has crossed 20 million Flipkart Plus users, a milestone in its rewardbased loyalty programme. Around 30 per cent of monthly active customers on Flipkart are now Plus members. The loyalty programme has achieved more than 100 per cent yearon-year growth, it said.

Flipkart Plus is an earned loyalty programme, with no subscription fee, and is designed to delight a very diverse set of Flipkart users. Benefits include access to special marketplace launch previews, availing free and fast delivery.