POINTS OF CONTENTION

▶ E-commerce companies have raised concerns over a clause that says they will have to ensure none of their associated enterprises is listed as seller

▶ Others concerns include a ‘fallback liability’ clause and revised definition of an e-commerce entity

▶ Industry fear change in business model, if these draft rules are implemented

▶ Small businesses fear increase in compliance burden

▶ There’s also demand for clarity on ‘flash sales’ definition