EYEING TURNAROUND

■ Electronics and appliance majors expecting 15-20% sales growth over last festive season

■ Shortage of components like compressors, motors, chipsets, and panels may constrain supply of TVS, refrigerators, washers, and notebooks

■ High commodity inflation has led to 10-12% cost escalation for FMCG companies

■ 4-6% price hike already effected; another 2-4% hike likely by October

■ FMCG majors banking on expanding physical and e-com reach, and rural sales growth of 15%