Snapdeal sees 493% rise in kids apparel category in Jan-july

Snapdeal, which has pivoted as a value-focused e-commerce company, said the sales of kids’ apparel in terms of units sold has grown by 493 per cent from January to July this year. This makes the kids’ fashion category one of the biggest gainers amongst other categories on Snapdeal. The share of kids’ apparel in the fashion category sales has also increased in the same period.